4 Advantages of Facebook Marketing
Facebook Marketing has quickly become one of the preferred options for any modern marketing effort. While many advertisers are still sticking to using newspapers and magazines, most modern advertisers are turning to the use of social media and leveraging this advertising strategy for vast degrees of success. Here are 4 advantages of using Facebook Marketing […]
North West Small Businesses Lack Digital Skills
Lloyds Bank recently released the findings of their 2017 Business Digital Index. The Digital Index measures the digital abilities of small businesses and charities across the UK, to better understand their attitudes towards digital technology. Whilst there is certainly an upward trend in small businesses improving their digital skills, many still fall behind or feel […]
Does monitoring staff comms count as illegal spying?
You would think that it is entirely reasonable to check on your staff to see if they are spending their time at work doing company work – and not using the company IT systems for personal use. However, a recent ruling from the European Court of Human Rights disagrees and calls into question an employer’s […]
Why Your Business Needs Social Media
Business owners today are becoming increasingly aware of the benefits of social media, but for many, especially small to medium-sized businesses. For businesses that don’t have the extra resource or expertise to create profiles and begin managing content on the likes of Facebook, Twitter, LinkedIn, YouTube and Instagram, it can be overwhelming, no matter how […]
Whatsapp Mishap! A Guest Blog About Social Media Policy
Defamation, bullying, and offensive language designed to discredit an organisation and its people…Maybe it’s time to introduce a social media policy? It’s all happening on the internet. Social media tribunal cases are ten a penny. Time and time again, employees fail to foresee the consequences of what they’re posting online. Once it’s up there and […]
Social profiles, the fine balance between personal and professional
If business is part of your everyday life, whether working for yourself or a company, it is essential that your social profiles have a strong online presence, and that your social media handles represent your company’s interests entirely. However, with the ever-accelerating advancements in social media, it is not just your company’s online profiles that […]
Social Media For Business Is Not Just About Content
In the bustling digital marketplace, the phrase “social media for business” often conjures images of meticulously curated content and viral marketing campaigns. However, this narrow focus belies the multifaceted role that social media plays in the online world. Beyond the creative posts and engaging stories lies a vast ecosystem of networking opportunities, brand-building tools, and […]
The benefits of working with a professional digital marketing agency.
Digital marketing is becoming more prevalent as social media platforms and their usage continues to rise. Social networks like Facebook, Instagram, Snapchat and YouTube and chat platforms such as Messenger and WhatsApp, are all seeing significant growth. With some now boasting over a billion active monthly users. *Note: since first writing, this post in November […]
Social Media and Mobile Chat Influence Consumer Purchases
In the rapidly evolving landscape of social media and mobile chat platforms, staying ahead of the curve is crucial for businesses aiming to engage effectively with their target audience. I’ve been looking over some of my old articles recently at how things have changed since I first wrote them. Update 17th September 2023 As we […]