If you are running a business and adopting a social media strategy for advertising, you could be missing a huge market by ignoring Instagram.
The popular image sharing social network, with around 800 million active monthly users (and growing), has become one of the largest new advertising platforms, with some overwhelming benefits for businesses, in almost any industry.
Here are some of the top benefits of using Instagram for business:
Great connection with customers:
Connecting with customers becomes very easy over Instagram, the recently introduced business profile gives customers additional ways to interact with you, with the ‘contact’ button, on your profile page, which provides additional details to allow people to call or email, or get directions to your business, with map integration.
Learning from trends:
The hashtag system on Instagram is a great way to search for posts, as well as another great way to find out what your customers like. With geo-tagging, as well as searching out common hashtags amongst your customers, you can do market research for cross-promotion ideas in your area, or various subjects that your market typically shares with others.
Insights, lets you see how your posts are performing with a basic set of analytics, to show you the number of impressions, the reach and engagement of a post.
A brand-new audience:
Instagram represents one of the newest frontiers in social media as well as one of the most popular new social networks. By creating a page on Instagram, you could potentially reach an audience that may no longer access Facebook or Twitter.
A well-performing post can also be ‘promoted’, much like a Facebook ‘boost’, to allow you greater reach, giving you the ability to choose the demographics of an audience, from location, interests, age, and gender, or let Instagram pick them for you.
Another feature, if you have a Facebook business account (why wouldn’t you?), you can create your ads in Facebook Ad Manager, link your Instagram account to your Facebook account, and have your ads displayed in Instagram.
With Facebook owning Instagram, we can only see this and other marketing tools developing in the future.
Instagram ‘Stories’, like that of Snapchat, provide more direct response options, giving businesses the opportunity to drive more interaction, linking customers directly to a product or call to action, with greater functionality and flexibility than that of a regular Instagram post.
Also, with ‘Shop Now’ ad links, you can land customers directly on to product pages of your eCommerce store to place an order, making Instagram work as sales funnel for your brand.
This is just a brief overview of the features and benefits currently available and there’s no doubt Instagram will continue to develop and add to these, and many other features, as it continues to grow.
Keep these benefits in mind next time you’re considering your marketing strategy and if you’d like to know more how Instagram can work for your business, hit the blue speech bubble in the bottom right of your screen and get in touch.