Business owners today are becoming increasingly aware of the benefits of social media, but for many, especially small to medium-sized businesses, which don’t have the extra resource or expertise to create profiles and begin managing content on the likes of Facebook, Twitter, LinkedIn, YouTube and Instagram, it can be overwhelming, no matter how important it is.

Here are some of the top reasons why every business, no matter how big or small, needs to focus on social media:

Improvements to customer service: social media ensures ongoing improvements in customer service. Customers can more easily reach out over social media and ask about various aspects of the product or brand. Having access to this type of communication can improve reviews and referrals, as well as the problem-solving ability of a company.

Inexpensive marketing: marketing across several different social networks can be considerably less expensive than other types of marketing. This solution is far more cost-effective than print or digital ads, postcard mailers and many other popular types of marketing. The level of engagement that you can deliver to social media is also much more effective because you can be very specific with targeted demographics.

Improving recognition: brand recognition is a powerful tool and through geo-targeting and building your network you can start to harness this power. Simply getting your logo out there and building a page that will resonate with customers in your target market or area, can be a powerful force for brand recognition.

Working on SEO: posts across many of the top social media platforms today can now have a massive effect on search engine values. By regularly posting on social media, getting extra mentions and followers on social media and staying active, you could potentially drive your content up the search results!

The bottom line is, social media is where your customers are, can you afford not to be?

If you’d like to know more how social media can work for your business, get in touch by hitting the blue speech bubble in the bottom right of your screen.