Privacy & Cookie Policy
1. INTRODUCTION
This privacy notice provides you with details of how we collect and process your personal data through your use of our website https://127media.com
By providing us with your data, you warrant to us that you are over 13 years of age.
Contact Details
127 Media Ltd
38 Hoghton Street
Southport
PR9 0PQ
UK
Telephone number: 01704 332127
Email: info@127media.com
It is very important that the information we hold about you is accurate and up to date. Please let us know if at any time your personal information changes by emailing us.
2. WHAT DATA DO WE COLLECT ABOUT YOU, FOR WHAT PURPOSE AND ON WHAT GROUND WE PROCESS IT
Personal data refers to any information that can be used to identify an individual. It does not include anonymised data.
We may process the following categories of personal data about you:
- Communication Data: Includes any communication you send to us. We process this data to communicate with you, for record-keeping, and to establish, pursue, or defend legal claims.
Lawful basis: Legitimate interests. - Customer Data: Includes data relating to purchases such as name, address, contact details, and card details.
Lawful basis: Contractual necessity. - User Data: Includes data about how you use our website and services.
Lawful basis: Legitimate interests. - Technical Data: Includes IP address, browser details, visit duration, etc., sourced from analytics systems.
Lawful basis: Legitimate interests. - Marketing Data: Includes preferences for receiving marketing and communication.
Lawful basis: Legitimate interests or consent.
We may use Customer, User, Technical, and Marketing Data to deliver relevant content and ads, and to measure ad effectiveness.
Lawful basis: Legitimate interests or consent.
We do not collect Sensitive Data (e.g., race, religion, health, etc.) or data on criminal convictions.
3. HOW WE COLLECT YOUR DATA
We collect data in the following ways:
- Direct interactions: You provide data by filling in forms, registering for programs, or contacting us.
- Automated technologies: We collect data automatically via cookies and similar technologies.
- Third parties: We may receive data from analytics providers (e.g., Google), advertising networks (e.g., Facebook), search providers (e.g., Yahoo), and technical, payment, and delivery service providers. We may also use publicly available sources, such as Companies House.
4. MARKETING COMMUNICATIONS
Our lawful grounds for sending marketing communications are either:
- Your consent, or
- Our legitimate interests (e.g., if you’ve purchased from us or requested information).
You may receive marketing from us if:
- You made a purchase or requested information, and
- You haven’t opted out.
If you are a limited company, we may send marketing emails without obtaining prior consent; however, you can still opt out.
We will obtain express consent before sharing your data with third parties for their marketing.
You can opt out at any time via:
- The unsubscribe link in emails
- Emailing us at info@127media.com
Opting out of marketing does not affect transactional communications (e.g., order confirmations).
5. DISCLOSURES OF YOUR DATA
We may share your data with:
Group companies
- IT and system service providers
- Professional advisers (lawyers, auditors, insurers)
- Government bodies (where legally required)
- Third parties in the event of a business sale or merger
All third parties are required to respect your data and process it in a lawful and secure manner.
6. DATA SECURITY
We have implemented appropriate security measures to prevent your data from being:
- Accidentally lost
- Used or accessed in an unauthorised way
- Altered or disclosed
Access to your data is limited to employees and partners who have a business need to know. They are subject to confidentiality obligations.
We have procedures in place to address any suspected data breach and will notify you and any applicable regulator where required by law.
7. DATA RETENTION
We retain your data only as long as necessary for the purposes for which it was collected, including legal, accounting, or reporting requirements.
Retention periods:
- Communication Data: 2 years
- Customer Data: 6 years (for legal/accounting)
- Technical Data: 2 years
- Marketing Data: Until consent is withdrawn or 2 years after last interaction
- User Data: 3 years
In some cases, we may anonymise your data for research or statistical purposes, in which case we may use it indefinitely.
8. YOUR LEGAL RIGHTS
You have the following rights under data protection laws:
- Access to your personal data
- Correction of inaccurate data
- Erasure of your data
- Restriction of processing
- Data portability
- Objection to processing
- Withdrawal of consent (where applicable)
You can learn more at: ICO Individual Rights Guide
To exercise your rights, email: info@127media.com
We may need to verify your identity before fulfilling your request. We aim to respond within one month.
If you are not satisfied, you may complain to the Information Commissioner’s Office (ICO) at www.ico.org.uk, but we encourage you to contact us first.
9. THIRD-PARTY LINKS
Our website may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you.
We do not control these third-party websites and are not responsible for their privacy policies. We encourage you to read the privacy notice of every website you visit.
10. COOKIES
What is a cookie?
A cookie is a small file stored on your device that helps websites remember your preferences and activity. Cookies can be used for:
- Functionality (e.g., remembering login details)
- Analytics (e.g., tracking site usage)
- Marketing (e.g., personalised ads)
Managing cookies
You can manage cookie preferences through your browser settings. Blocking all cookies may affect your ability to use parts of our site.
Types of cookies we use:
- Strictly necessary cookies: Essential for site functionality.
- Performance cookies: Help us understand how visitors use the site.
- Functionality cookies: Remember your preferences.
- Marketing cookies: Used to deliver relevant ads.
ADDENDUM FOR UK GDPR & PECR COMPLIANCE (2025)
1. Cookie Consent Mechanism
We use a cookie consent platform that:
- Blocks non-essential cookies until consent is given
- Allows users to opt-in to specific categories
- Stores consent logs and allows withdrawal at any time
2. International Data Transfers
Where data is transferred outside the UK, we use:
- UK International Data Transfer Agreement (IDTA)
- Standard Contractual Clauses (SCCs)
- Transfers only to countries with adequacy decisions
3. Data Retention Schedule
(As listed in Part 3)
4. Profiling & Automated Decision-Making
We do not use automated decision-making with legal effects. We may use profiling for advertising (e.g., Facebook Ads) under legitimate interest or consent. Users can opt out.
5. Children’s Data
Our services are not intended for children under the age of 13. We do not knowingly collect this type of data. If discovered, it will be deleted. Age is verified via self-declaration.
6. Third-Party Cookie Table
Cookie Name | Purpose | Duration | Provider | Type |
_cf_bm | Cloudflare Bot Management | 30 minutes | Cloudflare | Strictly Necessary |
_cfuvid | Cloudflare Unique Visitor ID | Sessiom | Cloudflare | Strictly Necessary |
_ga_D3SE3WT28Y | Google Analytics – Property ID tracking | 2 Years | Analytics (non-essential) | |
_ga | Google Analytics | 2 Years | Analytics (non-essential) | |
__hstc | HubSpot tracking cookie | 6 Months | HubSpot | Marketing (non-essential) |
hubspotutk | HubSpot user identity | 6 Months | HubSpot | Marketing (non-essential) |
__hssrc | HubSpot session re-establishment | Session | HubSpot | Marketing (non-essential) |
__hssc | HubSpot session tracking | 30 Minutes | HubSpot | Marketing (non-essential) |
cmplz_consented_services | Complianz consented services | 1 Year | 127media.com | Strictly Necessary |
cmplz_policy_id | Complianz policy ID | 1 Year | 127media.com | Strictly Necessary |
cmplz_marketing | Complianz marketing consent | 1 Year | 127media.com | Strictly Necessary |
cmplz_statistics | Complianz statistics consent | 1 Year | 127media.com | Strictly Necessary |
cmplz_preferences | Complianz preferences consent | 1 Year | 127media.com | Strictly Necessary |
cmplz_functional | Complianz functional consent | 1 Year | 127media.com | Strictly Necessary |
cmplz_banner-status | Complianz banner status | 1 Year | 127media.com | Strictly Necessary |