Cybersecurity Month: A Starting Point, Not a Finish Line
October marks the annual observance of Cybersecurity Month in the UK, aimed at raising awareness and equipping businesses and individuals with the knowledge to safeguard
Why User Experience (UX) is Integral to Effective Website Design
This article emphasises the pivotal role of User Experience (UX) in website design, specifically in enhancing customer satisfaction, boosting conversion rates, and improving overall business
Why Professional Website Development Services Are Crucial for Your Business
In today’s digital landscape, professional website development services are not just a luxury but a necessity for businesses. These services offer a competitive edge, enhance
Maximising Business Visibility: The Impact of Social Media
In today’s fast-paced digital landscape, business owners are constantly seeking ways to boost their online presence and increase their business visibility. Among the ever-increasing strategies
QR Codes: A Quick And Easy Way To Share Information
A recent visit to Amsterdam showcased the versatility and ubiquity of QR codes, as businesses in the Netherlands capital harnessed this technology for a wide
Digital Mastery: How Our Ideal Customer Weathers the Digital Storm
Everyone is looking for their ideal customer, right? In this article, we explore the concept of an ideal customer in the world of digital marketing.
New Social Media Feature for Google Business Profiles
Google has announced that businesses can now link their social media profiles to their Google Business Profiles (GBP). This new feature makes it easier for
Secure Web Hosting: Why You Need It
I didn’t wake up on Sunday morning thinking about Secure Web Hosting and yet, by the end of the day I was writing about it.
Photographic Archive: Dubai Creek from the Water
Something a little different for this post, in so much as it’s not business related, it’s a delve into my photographic archive that I’ve been
The UK Digital Skills Gap and the Government’s Failure to Tackle It.
The digital skills gap is a growing problem in the UK and according to a recent report by the Communications and Digital Committee, the government
Meta Threads: A New Social Media Platform
If you’re looking for a more intimate and personal way to connect with your friends and family, then you should check out Meta Threads. Ever
Social Media Day: A Celebration of the Power of Connection
The 30th of June each year is Social Media Day. A global event celebrating the power of social media to connect people from all over
The Importance of Mobile Marketing for Businesses
Mobile marketing should be an essential part of any business’s marketing strategy in today’s digital age. With more and more people using their smartphones and
The Importance of a Strong Password
These last few weeks, I’ve been discussing the importance of online security more and more, especially the need for a strong password. Both in our
The Increasing Need for Two Factor Authentication
If you’re not yet familiar with two factor authentication, you will be after this cautionary tale. The first thing I saw when I woke this
5 Tips for Maximising Your Google Business Profile!
Business owners! Maximise Your Google Business Profile and Boost Your Online Presence. There is no denying the power of Google when it comes to search.
Mental Health Awareness Week
5 Tips for a Healthier Social Media Experience. Mental Health Awareness Week in the UK this year runs from Monday 15th until Sunday 21st May
National Technology Day 2023
National Technology Day: Exploring the Power of Digital Marketing, Social Media, and Web Development As you’ll know, if you are a regular reader, I do
May the 4th: Star Wars Day. A Brief History!
Star Wars Day quite often takes a bit of a knock these days, maybe unfairly, as a cheesy day of the year but what are
Not All Web Developers Are Created Equal
Good web developers are a rare breed indeed. In the beginning. When I first started out with 127 Media, nine years ago this coming August,
Customer Testimonials – Core Group Infrastructure Ltd
We are always delighted to receive customer testimonials from our clients. We are very grateful for this one from Core Group Infrastructure Ltd. This project
Web Integration: The Business Benefits
Web integration generally isn’t the first thing many business owners consider when they seek to obtain a website for their business. Whether it’s the first
World Backup Day: Backing Up Your Business Website
Today is World Backup Day, an Awareness Day set aside each year to focus on the importance of having your data backed up. Although, I
Customer Reviews: Why They Matter and How to Get Them
Customer reviews are one of the most powerful tools for any business wanting to attract new customers and retain existing ones. They provide social proof,
Web Developers in a Spin Over GPT
Why are web developers in a spin over GPT? About 90% of my blog content is born from conversations I have with colleagues, customers and
5 Compelling Reasons To Use Images In Social Media Posts
It might seem like an obvious thing but there are still plenty of businesses that don’t use images in social media posts. Using only text
4 Great Reasons for using Customer Case Studies
Customer case studies are an excellent marketing tool that can help businesses showcase the value and benefits of their products or services. Here are 4
Phishing Scams Update 2023
Phishing scams are something you’ll be more aware of if you spend a lot of time online, working in an office or in the technology
5 Benefits of a Single Contact for Websites & Hosting
Having a single contact for website hosting, website management, and other areas of your online estate, such as socials and other business profiles, can provide
5 Reasons Landscape Photography Is Good For You
I thoroughly enjoy landscape photography. It’s an opportunity to get outdoors in all its diverse natural glory, and in all kinds of weather, to capture
Awareness Days of the Year
There are Awareness Days of the Year for almost anything you can think of. There are well-recognised awareness days of the year that require little
5 Reasons To Use Bespoke Images For Marketing
Using images as part of your marketing strategy can be an effective way to attract and retain customers. Images can draw attention to your content
5 Reasons Website Maintenance Is Critical
Website maintenance is a critical part of keeping your website updated, relevant, functioning and secure. Just like vehicles and machinery, websites also rely on regular
5 Tips for Long Exposure Photography
Long exposure photography isn’t something I get much to do during my normal photography work. The majority of the time 127 Media’s clients are businesses,
Safer Internet Day
Safer Internet Day is an important event in the calendar that is celebrated globally to increase awareness of online safety. This year, Safer Internet Day
UK Consumers Embrace Digital Age
It is clear that UK consumers are embracing the digital age, with the role of online platforms and eCommerce becoming increasingly important in the customer
Top 5 Benefits of a Digital Marketing Agency
When it comes to marketing and building your business’s digital brand, it’s important to work with a reliable and credible digital marketing agency. There are
The Hidden Marketing Metric
This hidden marketing metric could be a game changer in the way you advertise your business. There is a hidden marketing metric, both on and
Website Content is King
On your website, content is king. How many times have you heard that mantra during your marketing meetings or meetings with your outsourced digital agency?
Not All Website Hosting is Created Equal
What happens when your website gets hacked? Can your current website hosting provider get you back up and running as quickly as possible and with
Why are Hashtags Important to your Business?
Still not using hashtags in your business’s social media strategy? Maybe it’s time to rethink! It’s amazing how many businesses still aren’t utilising this free
Facebook Personal Profile v Business Page
When you first start with a Facebook business page, it can be easy to treat it similarly to the way you would treat your personal
Do you struggle with grammar and spelling?
Do you struggle with grammar and spelling in your business documents, social media copy or web content?
Why your business should be online
Over the years I’ve met and spoken with many business owners that are still in the dark when it comes to marketing their businesses online.
Social Media – Seriously?
It’s amazing that so many businesses still don’t take social media seriously. It must be one of the most cost-effective ways of reaching your online
2017 A Year in Review
As we draw to the close of 2017 and review the year, one thing that has really surprised me this year is that so many
The Benefits of Instagram For Business
If you are running a business and adopting a social media strategy for advertising, you could be missing a huge market by ignoring Instagram. The
4 Advantages of Facebook Marketing
Facebook Marketing has quickly become one of the preferred options for any modern marketing effort. While many advertisers are still sticking to using newspapers and
North West Small Businesses Lack Digital Skills
Lloyds Bank recently released the findings of their 2017 Business Digital Index. The Digital Index measures the digital abilities of small businesses and charities across
Does monitoring staff comms count as illegal spying?
You would think that it is entirely reasonable to check on your staff to see if they are spending their time at work doing company
Why Your Business Needs Social Media
Business owners today are becoming increasingly aware of the benefits of social media, but for many, especially small to medium-sized businesses. For businesses that don’t
Whatsapp Mishap! A Guest Blog About Social Media Policy
Defamation, bullying, and offensive language designed to discredit an organisation and its people…Maybe it’s time to introduce a social media policy? It’s all happening on
Social profiles, the fine balance between personal and professional
If business is part of your everyday life, whether working for yourself or a company, it is essential that your social profiles have a strong
Report Declares UK a Smartphone Society
Ofcom’s 2015 Communications Market Report, states that the UK is now a smartphone society and who would disagree? Smartphones are the first thing we reach
The benefits of working with a professional digital marketing agency.
Digital marketing is becoming more prevalent as social media platforms and their usage continues to rise. Social networks like Facebook, Instagram, Snapchat and YouTube and
Social Media and Mobile Chat Influence Consumer Purchases
In the rapidly evolving landscape of social media and mobile chat platforms, staying ahead of the curve is crucial for businesses aiming to engage effectively
