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Earning the Google AI Essentials Certification After 30 Years in Technology
Having spent the last three decades immersed in this dynamic field, I am delighted to share a significant milestone: I have completed the Google AI
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How Digital Platforms Can Revolutionise Your Customer Service
In today’s rapidly evolving marketplace, exceptional customer service is a crucial differentiator for businesses across all sectors. As consumer expectations continue to rise, companies must
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How Can My Business Improve Cyber Security?
“How can my business improve cyber security?” This is a question that more and more small to medium-sized business owners are asking themselves. It underscores
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Enhancing Website Security: Mitigating Plugin Vulnerabilities
The daily spread of cyber threats continues to challenge the integrity of website security and the recent revelation of a critical SQL injection vulnerability in
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SEO Strategies: Voice Search Optimisation
“Why should I use voice search optimisation?” is a question many businesses are contemplating, as voice search technology reshapes the digital landscape, offering a transformative
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Google Business Website Service Shuts Down
In a surprising move, Google business website service will be shut down, from March onwards. This decision poses a significant challenge for businesses that rely
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Harnessing Digital Technology for Business
In today’s rapidly evolving business landscape, businesses are finding that the integration of digital technology is not just beneficial but essential for sustainable growth and
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2023 Reflections, 2024 Visions: A Decade in Digital
As 2023 comes to a close, we find ourselves looking ahead to 2024, a year that will mark our 10th anniversary in business. It’s no
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Inclusivity and Accessibility in the Digital World
Inclusivity and Accessibility were on the agenda of an online summit I attended recently on Community Engagement, in my role as a town councillor, hosted
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Financing Digital Projects: A Guide for SMBs
Financing digital projects such as web development, web maintenance, SEO and digital marketing campaigns, can offer numerous advantages for your business. This article outlines the
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Digital Marketing Trends for 2024
As 2023 draws to a close, we look forward to the digital marketing trends for 2024. The stage is set for transformative changes in 2024,
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Proactive Website Maintenance Your Digital Insurance
Like insurance policies, proactive website maintenance packages might seem like an expense with no immediate value – until you need it. In this article post,
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Cybersecurity Month: A Starting Point, Not a Finish Line
October marks the annual observance of Cybersecurity Month in the UK, aimed at raising awareness and equipping businesses and individuals with the knowledge to safeguard
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Why User Experience (UX) is Integral to Effective Website Design
This article emphasises the pivotal role of User Experience (UX) in website design, specifically in enhancing customer satisfaction, boosting conversion rates, and improving overall business
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Why Professional Website Development Services Are Crucial for Your Business
In today’s digital landscape, professional website development services are not just a luxury but a necessity for businesses. These services offer a competitive edge, enhance
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Maximising Business Visibility: The Impact of Social Media
In today’s fast-paced digital landscape, business owners are constantly seeking ways to boost their online presence and increase their business visibility. Among the ever-increasing strategies
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QR Codes: A Quick And Easy Way To Share Information
A recent visit to Amsterdam showcased the versatility and ubiquity of QR codes, as businesses in the Netherlands capital harnessed this technology for a wide
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Digital Mastery: How Our Ideal Customer Weathers the Digital Storm
Everyone is looking for their ideal customer, right? In this article, we explore the concept of an ideal customer in the world of digital marketing.
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New Social Media Feature for Google Business Profiles
Google has announced that businesses can now link their social media profiles to their Google Business Profiles (GBP). This new feature makes it easier for
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Secure Web Hosting: Why You Need It
I didn’t wake up on Sunday morning thinking about Secure Web Hosting and yet, by the end of the day I was writing about it.
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The UK Digital Skills Gap and the Government’s Failure to Tackle It.
The digital skills gap is a growing problem in the UK and according to a recent report by the Communications and Digital Committee, the government
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Meta Threads: A New Social Media Platform
If you’re looking for a more intimate and personal way to connect with your friends and family, then you should check out Meta Threads. Ever
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Social Media Day: A Celebration of the Power of Connection
The 30th of June each year is Social Media Day. A global event celebrating the power of social media to connect people from all over
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The Importance of Mobile Marketing for Businesses
Mobile marketing should be an essential part of any business’s marketing strategy in today’s digital age. With more and more people using their smartphones and
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The Importance of a Strong Password
These last few weeks, I’ve been discussing the importance of online security more and more, especially the need for a strong password. Both in our
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The Increasing Need for Two Factor Authentication
If you’re not yet familiar with two factor authentication, you will be after this cautionary tale. The first thing I saw when I woke this
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5 Tips for Maximising Your Google Business Profile!
Business owners! Maximise Your Google Business Profile and Boost Your Online Presence. There is no denying the power of Google when it comes to search.
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Customer Testimonials – Core Group Infrastructure Ltd
We are always delighted to receive customer testimonials from our clients. We are very grateful for this one from Core Group Infrastructure Ltd. This project
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Web Integration: The Business Benefits
Web integration generally isn’t the first thing many business owners consider when they seek to obtain a website for their business. Whether it’s the first
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World Backup Day: Backing Up Your Business Website
Today is World Backup Day, an Awareness Day set aside each year to focus on the importance of having your data backed up. Although, I
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Customer Reviews: Why They Matter and How to Get Them
Customer reviews are one of the most powerful tools for any business wanting to attract new customers and retain existing ones. They provide social proof,
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Web Developers in a Spin Over GPT
Why are web developers in a spin over GPT? About 90% of my blog content is born from conversations I have with colleagues, customers and
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5 Compelling Reasons To Use Images In Social Media Posts
It might seem like an obvious thing but there are still plenty of businesses that don’t use images in social media posts. Using only text
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4 Great Reasons for using Customer Case Studies
Customer case studies are an excellent marketing tool that can help businesses showcase the value and benefits of their products or services. Here are 4
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Phishing Scams Update 2023
Phishing scams are something you’ll be more aware of if you spend a lot of time online, working in an office or in the technology
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5 Benefits of a Single Contact for Websites & Hosting
Having a single contact for website hosting, website management, and other areas of your online estate, such as socials and other business profiles, can provide
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5 Reasons Landscape Photography Is Good For You
I thoroughly enjoy landscape photography. It’s an opportunity to get outdoors in all its diverse natural glory, and in all kinds of weather, to capture
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5 Reasons To Use Bespoke Images For Marketing
Using images as part of your marketing strategy can be an effective way to attract and retain customers. Images can draw attention to your content
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5 Reasons Website Maintenance Is Critical
Website maintenance is a critical part of keeping your website updated, relevant, functioning and secure. Just like vehicles and machinery, websites also rely on regular
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5 Tips for Long Exposure Photography
Long exposure photography isn’t something I get much to do during my normal photography work. The majority of the time 127 Media’s clients are businesses,
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Safer Internet Day
Safer Internet Day 2024: Inspiring Change Safer Internet Day, celebrated globally, serves as a pivotal reminder of the importance of safeguarding our digital presence. This
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UK Consumers Embrace Digital Age
UK Consumers Embrace Digital Age – 2024 – Update Since our original report in February 2023, UK consumers have continued to solidify their place in
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Top 5 Benefits of a Digital Marketing Agency
When it comes to marketing and building your business’s digital brand, it’s important to work with a reliable and credible digital marketing agency. There are
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The Hidden Marketing Metric
This hidden marketing metric could be a game changer in the way you advertise your business. There is a hidden marketing metric, both on and
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Website Content is King
On your website, content is king. How many times have you heard that mantra during your marketing meetings or meetings with your outsourced digital agency?
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Not All Website Hosting is Created Equal
What happens when your website gets hacked? Can your current website hosting provider get you back up and running as quickly as possible and with
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Why are Hashtags Important to your Business?
Still not using hashtags in your business’s social media strategy? Maybe it’s time to rethink! It’s amazing how many businesses still aren’t utilising this free
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Facebook Personal Profile v Business Page
When you first start with a Facebook business page, it can be easy to treat it similarly to the way you would treat your personal
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Do you struggle with grammar and spelling?
Do you struggle with grammar and spelling in your business documents, social media copy or web content?
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Why your business should be online
Over the years I’ve met and spoken with many business owners that are still in the dark when it comes to marketing their businesses online.
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Social Media – Seriously?
It’s amazing that so many businesses still don’t take social media seriously. It must be one of the most cost-effective ways of reaching your online
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The Benefits of Instagram For Business
If you are running a business and adopting a social media strategy for advertising, you could be missing a huge market by ignoring Instagram. The
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4 Advantages of Facebook Marketing
Facebook Marketing has quickly become one of the preferred options for any modern marketing effort. While many advertisers are still sticking to using newspapers and
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North West Small Businesses Lack Digital Skills
Lloyds Bank recently released the findings of their 2017 Business Digital Index. The Digital Index measures the digital abilities of small businesses and charities across
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Why Your Business Needs Social Media
Business owners today are becoming increasingly aware of the benefits of social media, but for many, especially small to medium-sized businesses. For businesses that don’t
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Social profiles, the fine balance between personal and professional
If business is part of your everyday life, whether working for yourself or a company, it is essential that your social profiles have a strong
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Social Media For Business Is Not Just About Content
In the bustling digital marketplace, the phrase “social media for business” often conjures images of meticulously curated content and viral marketing campaigns. However, this narrow
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The benefits of working with a professional digital marketing agency.
Digital marketing is becoming more prevalent as social media platforms and their usage continues to rise. Social networks like Facebook, Instagram, Snapchat and YouTube and
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Social Media and Mobile Chat Influence Consumer Purchases
In the rapidly evolving landscape of social media and mobile chat platforms, staying ahead of the curve is crucial for businesses aiming to engage effectively