127 Media, Digital Marketing, Burscough, West Lancashire.
Financing Digital Projects A Guide for SMBs

Financing Digital Projects: A Guide for SMBs

Financing digital projects such as web development, web maintenance, SEO and digital marketing campaigns, can offer numerous advantages for your business.

This article outlines the business benefits of using finance to spread the cost of your digital projects, including the importance of preserving working capital, among others.

Why Buy When You Can Finance?

Purchasing any kind of digital solution outright can be a significant upfront cost.

Utilising finance as a payment option allows you to spread the cost over a period, making it more manageable.

This approach enables you to allocate your financial resources more effectively, preserving your working capital for other essential business activities.

Financing Digital Projects A Guide for SMBs finance

Preserve Your Working Capital & Spread the Cost

  • Working capital is the lifeblood of any business and by opting for a finance solution, you can preserve this crucial resource.
  • Spreading the cost over 1 to 5 years* enables you to manage your cash flow better and invest in other areas that may yield higher returns.

Simple Application Process & Fast Decisions

  • 127 Media collaborates with Bluestar to streamline the finance application process.
  • The steps include initial interest, specification, and approval, all handled efficiently to ensure quick credit decisions.
  • The use of eSign documents further expedites the process, providing you with quicker access to funds.

Finance the Total Solution: More Than Just Equipment

  • Unlike traditional loans that may only cover the equipment, the Technology Loan through Bluestar can finance the entire solution.
  • This could include your web project, SEO/marketing spend, maintenance and hosting costs, giving you a one-stop solution for your project’s financial needs.

An Alternative Form of Credit

  • Financing your digital project through Bluestar doesn’t affect your existing credit facilities.
  • Financing serves as an alternative form of credit that can coexist with your current financial arrangements, giving you more leeway in managing your finances.

Customer Experience Flow with 127 Media & Bluestar

  • From expressing interest to the commencement of the finance agreement, the process is designed to be smooth and transparent, keeping you in the loop at every stage.
  • The key is continuous communication with 127 Media to manage project timelines effectively.

Products & Customer Eligibility

The most suitable type of finance for digital projects is a Business Loan.

It provides a lump-sum amount without relying on completed installations.

To be eligible, the customer must be a registered limited business entity in the UK, established for
at least 24 months and seeking finance for a digital project.

  • Digital Projects from £2k to £9k terms are 12 to 24 months.
  • Digital Projects From £10k + terms are from 12 months to 5 years*

If you’d like to know more about how 127 Media and Bluestar can help your business shine in the digital world, call me on 01704 332127 and let’s talk.

Financing Digital Projects A Guide for SMBs bluestar

A Bit of History

I first came across Bluestar in 2010 while I was working in the IT equipment supply chain, mainly selling to businesses across the UK and Europe.

The thing that attracted me to them more than anything was the personal service they offered and the way it was delivered by the account managers.

Relationships matter not just in business but in everything we do; however, in business, it is critical. It is extremely difficult to do business with people you have no connection with.

A well-run and structured business that took pride in what it did and paid attention to detail, which aligned well with my own working practices and that of our business and we ended up working with them for several years.

Forward Thinking

They were also one of the first finance companies in the UK to offer payment options for web development and software projects, where others wouldn’t.

Historically, finance companies wanted to see tangible assets such as computer hardware or peripherals. In the early days of the internet, websites were classed as non-tangible and as such, not recognised as viable for finance/leasing.

This also demonstrated their commitment to the technology industry and, as the industry developed, Bluestar adapted its products accordingly. Providing flexible finance options to growing businesses.

Present Day

As often happens in business, when I left the IT industry to set up 127 Media, I lost touch with Bluestar but am glad to say that has been rectified and the relationship has been re-established.

By partnering with Bluestar, 127 Media provides a seamless and efficient process for obtaining finance, which is great news for our customers and prospects.

Financing Digital Projects A Guide for SMBs growth

In Summary

By embracing finance options for your digital projects, you’re not just making it easier on your pocket but also setting up your business for sustained growth and technological adaptability.

Partnering with 127 Media and Bluestar can make this journey efficient and beneficial for your business.

I hope you enjoyed todays blog post “Financing Digital Projects: A Guide for SMBs” and found the topic interesting.

If you liked it, please go and give it a like and share on our socials.

At 127 Media, we’re proud of our track record—backed by our five-star reviews on Facebook and Google. Our strength lies in delivering a personal service that fosters trust.

If you’re ready for a partnership built on dedication and results, call 01704 332127 or email info@127media.com.

Thanks for stopping by.

Until next time.


Financing Digital Projects A Guide for SMBs