Earning the Google AI Essentials Certification After 30 Years in Technology

Google AI Essentials badge Gary Sargent 127 Media

Having spent the last three decades immersed in this dynamic field, I am delighted to share a significant milestone: I have completed the Google AI Essentials Certification. This achievement is not just a personal accolade but a testament to the enduring commitment to innovation and excellence that has defined my career. The journey through the […]

How Digital Platforms Can Revolutionise Your Customer Service

How Digital Platforms Can Revolutionise Your Customer Service

In today’s rapidly evolving marketplace, exceptional customer service is a crucial differentiator for businesses across all sectors. As consumer expectations continue to rise, companies must go beyond merely meeting basic needs and strive to deliver memorable, personalised experiences that foster loyalty and trust. This commitment to outstanding service not only sets businesses apart from their […]

How Can My Business Improve Cyber Security?

How Can My Business Improve Cyber Security

“How can my business improve cyber security?” This is a question that more and more small to medium-sized business owners are asking themselves. It underscores the importance of robust defences in today’s ever-evolving digital threat landscape. Due to the nature of our business, it is not only important for us to ensure our systems and […]

Enhancing Website Security: Mitigating Plugin Vulnerabilities

Enhancing Website Security Mitigating Plugin Vulnerabilities, Ultimate Member Plugin, 127 Media, Secure Web Hosting

The daily spread of cyber threats continues to challenge the integrity of website security and the recent revelation of a critical SQL injection vulnerability in a widely used WordPress plugin serves as a stark reminder of the ever-present dangers. We became aware of this vulnerability on the website The Hacker News whilst undertaking some routine […]

SEO Strategies: Voice Search Optimisation

SEO Strategies Voice Search Optimisation

“Why should I use voice search optimisation?” is a question many businesses are contemplating, as voice search technology reshapes the digital landscape, offering a transformative approach to how we interact with devices and search for information online. With the convenience of voice commands and the significant advancements in artificial intelligence (AI) and natural language processing […]

Google Business Website Service Shuts Down

Google Business Website Service Shuts Down

In a surprising move, Google business website service will be shut down, from March onwards. This decision poses a significant challenge for businesses that rely on this platform for their online presence. As a seasoned digital agency, we are poised to guide businesses through this unexpected change, recommending WordPress – a platform endorsed by Google […]

Harnessing Digital Technology for Business

Harnessing Digital Technology for Small and Medium-Sized Businesses. It shows a lively city street with various small businesses, each integrating digital technology in their operations. This vibrant and modern scene effectively illustrates how technology can enhance and connect small businesses.

In today’s rapidly evolving business landscape, businesses are finding that the integration of digital technology is not just beneficial but essential for sustainable growth and competitiveness. Digital technology offers a plethora of opportunities for businesses to enhance their operations, marketing strategies, customer engagement, and overall efficiency. Embracing Digital Marketing for Enhanced Visibility Digital marketing stands […]

Inclusivity and Accessibility in the Digital World

Inclusivity & Accessibility. Diverse hands, each holding a smartphone, forming a circle, symbolising unity, inclusivity, and the digital world.

Inclusivity and Accessibility were on the agenda of an online summit I attended recently on Community Engagement, in my role as a town councillor, hosted by the SLCC. One presentation that particularly resonated with me was “Nothing About Us, Nothing Without Us!” This insightful talk was put together by Dr Tanvir Bush from Bath Spa […]

Financing Digital Projects: A Guide for SMBs

Financing Digital Projects A Guide for SMBs

Financing digital projects such as web development, web maintenance, SEO and digital marketing campaigns, can offer numerous advantages for your business. This article outlines the business benefits of using finance to spread the cost of your digital projects, including the importance of preserving working capital, among others. Why Buy When You Can Finance? Purchasing any […]

Proactive Website Maintenance Your Digital Insurance

Proactive Website Maintenance Your Digital Insurance web

Like insurance policies, proactive website maintenance packages might seem like an expense with no immediate value – until you need it. In this article post, we’ll explore how investing in proactive website maintenance can protect your business from various risks, much like how insurance guards against unforeseen circumstances. Introduction Insurance is often perceived as a […]

Cybersecurity Month: A Starting Point, Not a Finish Line

Cybersecurity Month A Starting Point, Not a Finish Line

October marks the annual observance of Cybersecurity Month in the UK, aimed at raising awareness and equipping businesses and individuals with the knowledge to safeguard against cyber threats. This year’s themes focus on building resilience, emphasising the human element, and integrating robust security measures for small to medium-sized businesses (SMBs). In this article, we’ll look […]

Why User Experience (UX) is Integral to Effective Website Design

Why User Experience (UX) is Integral to Effective Website Design web

This article emphasises the pivotal role of User Experience (UX) in website design, specifically in enhancing customer satisfaction, boosting conversion rates, and improving overall business performance. It highlights five key areas for businesses to focus on when designing or revamping a website: simplified navigation, mobile responsiveness, page load speed, content relevance, and user feedback mechanisms. […]

Why Professional Website Development Services Are Crucial for Your Business

Why Professional Website Development Services Are Crucial for Your Business

In today’s digital landscape, professional website development services are not just a luxury but a necessity for businesses. These services offer a competitive edge, enhance user experience, and contribute to a robust online presence. This article delves into why investing in professional website development services is crucial for your business. Competitive Edge In an era […]

Secure Web Hosting: Why You Need It

Secure Web Hosting Why You Need It

I didn’t wake up on Sunday morning thinking about Secure Web Hosting and yet, by the end of the day I was writing about it. So, what prompted this? Like many business owners, one of the first things I do, when I wake up, is check my business emails. Yes, even on a Sunday. Just […]

The Importance of a Strong Password

The Importance of a Strong Password

These last few weeks, I’ve been discussing the importance of online security more and more, especially the need for a strong password. Both in our personal lives and in business, it is important that we give the topic of online security and strong passwords the respect it deserves, as not doing so, can have dire […]

The Increasing Need for Two Factor Authentication

It'll Never Happen to Me The Necessity of Two Factor Authentication

If you’re not yet familiar with two factor authentication, you will be after this cautionary tale. The first thing I saw when I woke this morning was a WhatsApp message from a friend whose Facebook account was hacked and unsure what to do. As well as in business, I’ve been helping family and friends for […]

Customer Testimonials – Core Group Infrastructure Ltd

Customer Testimonials Core Group Infrastructure Ltd

We are always delighted to receive customer testimonials from our clients. We are very grateful for this one from Core Group Infrastructure Ltd. This project has been a pleasure to work on with the team at Core Group Infrastructure. Customer Testimonials – Core Group Infrastructure Ltd As a growing business several years old, without a […]

Web Integration: The Business Benefits

Web Integration The Business Benefits

Web integration generally isn’t the first thing many business owners consider when they seek to obtain a website for their business. Whether it’s the first time (believe it or not, there are still businesses with no web presence) or a site-wide refresh, integration is rarely on the list of required features. What is web integration […]

Don’t Wait for Disaster to Strike: Backup Your Business Website

World Backup Day and Why Backing Up Your Business Website is Important

Why would anyone, especially businesses, need reminding of the importance of a website backup? Imagine this: you wake up one morning, grab a coffee, and try to log in to your website… only to find it’s completely gone. Vanished. A server crash, a malicious attack, or even a simple human error could wipe out your […]

Web Developers in a Spin Over GPT

Web Developers in a Spin Over GPT

Why are web developers in a spin over GPT? About 90% of my blog content is born from conversations I have with colleagues, customers and industry professionals. This one is no different and came from a recent chat I was having with our head of web development, as we discussed the arrival of GPT on […]

5 Benefits of a Single Contact for Websites & Hosting

5 Benefits of a Single Contact for Websites and Hosting

Having a single contact for website hosting, website management, and other areas of your online estate, such as socials and other business profiles, can provide several benefits. I was working with a historic client recently, regarding the refresh of their website, something we’d built eight years ago. It’s still a reasonably decent website with a […]

5 Reasons Website Maintenance Is Critical

5 Reasons Website Maintenance Is Critical hero

Website maintenance is a critical part of keeping your website updated, relevant, functioning and secure. Just like vehicles and machinery, websites also rely on regular maintenance to ensure they are working efficiently, as intended, and to ensure their smooth operation. (If you’re of a certain age, you’ll have Sade’s Smooth Operator as an earworm for […]

Not All Website Hosting is Created Equal

Not all website hosting is created equal

What happens when your website gets hacked? Can your current website hosting provider get you back up and running as quickly as possible and with the minimum of fuss?