Maximising Business Visibility: The Impact of Social Media
In today’s fast-paced digital landscape, business owners are constantly seeking ways to boost their online presence and increase their business visibility. Among the ever-increasing strategies available, one stands out as particularly potent: harnessing the power of social media. Platforms such as Facebook, Instagram, X (formerly Twitter), and others have revolutionised the way businesses connect with […]
Social Media Day: A Celebration of the Power of Connection
The 30th of June each year is Social Media Day. A global event celebrating the power of social media to connect people from all over the world. The day was founded in 2010 by Mashable, a leading digital media company, as a way to recognise social media’s impact on global communication. Since its inception, Social […]
UK Consumers Embrace Digital Age
UK Consumers Embrace Digital Age – 2024 – Update Since our original report in February 2023, UK consumers have continued to solidify their place in the digital age. The latest Ofcom Online Nation Report, published in November 2023, confirms this trend, revealing an even deeper integration of online experiences into daily life. Digital Consumption Habits […]
Top 5 Benefits of a Digital Marketing Agency
When it comes to marketing and building your business’s digital brand, it’s important to work with a reliable and credible digital marketing agency. There are many reasons why businesses of all sizes use external agencies to look after their online estate. A good marketing agency can help you reach your marketing goals and maximise your […]
The Hidden Marketing Metric
This hidden marketing metric could be a game changer in the way you advertise your business. There is a hidden marketing metric, both on and offline, which many business owners have no idea exists or if they do, just flat ignore it. Just like the elusive Higgs Boson (or God Particle) in the realms of […]
Why are Hashtags Important to your Business?
Still not using hashtags in your business’s social media strategy? Maybe it’s time to rethink! It’s amazing how many businesses still aren’t utilising this free resource, including many business accounts on Instagram! Hashtags are a major part of social media business use today and can be used to pick out responses and content for major […]
Facebook Personal Profile v Business Page
When you first start with a Facebook business page, it can be easy to treat it similarly to the way you would treat your personal profile. However, there are distinct differences that every business should know.
Social Media – Seriously?
It’s amazing that so many businesses still don’t take social media seriously. It must be one of the most cost-effective ways of reaching your online audience, with an array of platform choices and precisely targeted marketing options, it just makes sense. With around 80% of UK adults now owning a smartphone and around 42 million […]
4 Advantages of Facebook Marketing
Facebook Marketing has quickly become one of the preferred options for any modern marketing effort. While many advertisers are still sticking to using newspapers and magazines, most modern advertisers are turning to the use of social media and leveraging this advertising strategy for vast degrees of success. Here are 4 advantages of using Facebook Marketing […]