127 Media, Digital Marketing, Burscough, West Lancashire.

Harnessing Digital Technology for Business

Harnessing Digital Technology for Small and Medium-Sized Businesses. It shows a lively city street with various small businesses, each integrating digital technology in their operations. This vibrant and modern scene effectively illustrates how technology can enhance and connect small businesses.

In today’s rapidly evolving business landscape, businesses are finding that the integration of digital technology is not just beneficial but essential for sustainable growth and competitiveness. Digital technology offers a plethora of opportunities for businesses to enhance their operations, marketing strategies, customer engagement, and overall efficiency. Embracing Digital Marketing for Enhanced Visibility Digital marketing stands […]

Digital Marketing Trends for 2024

Digital Marketing Trends for 2024

As 2023 draws to a close, we look forward to the digital marketing trends for 2024. The stage is set for transformative changes in 2024, primarily influenced by advancements in Artificial Intelligence (AI), User Experience (UX), data-driven strategies, and the imperative for authenticity. The latest Google Core 2023 algorithm update is a clear indication that […]

Maximising Business Visibility: The Impact of Social Media

Maximising Business Visibility The Impact of Social Media web

In today’s fast-paced digital landscape, business owners are constantly seeking ways to boost their online presence and increase their business visibility. Among the ever-increasing strategies available, one stands out as particularly potent: harnessing the power of social media. Platforms such as Facebook, Instagram, X (formerly Twitter), and others have revolutionised the way businesses connect with […]

QR Codes: A Quick And Easy Way To Share Information

QR Codes A Quick And Easy Way To Share Information blog feature

A recent visit to Amsterdam showcased the versatility and ubiquity of QR codes, as businesses in the Netherlands capital harnessed this technology for a wide range of purposes, including Scan & Ride bike rental. In recent years, the unassuming QR code has experienced a remarkable resurgence, with its presence becoming increasingly prevalent in various aspects […]

Meta Threads: A New Social Media Platform

Meta Threads A New Social Media Platform

If you’re looking for a more intimate and personal way to connect with your friends and family, then you should check out Meta Threads. Ever since I first set up Myspace and LinkedIn accounts back in 2005, I’ve been fascinated with Social Media, although at the time it didn’t really have a name or an […]

Social Media Day: A Celebration of the Power of Connection

Social Media Day: A Celebration of the Power of Connection

The 30th of June each year is Social Media Day. A global event celebrating the power of social media to connect people from all over the world. The day was founded in 2010 by Mashable, a leading digital media company, as a way to recognise social media’s impact on global communication. Since its inception, Social […]

The Importance of Mobile Marketing for Businesses

The Importance of Mobile Marketing for Businesses

Mobile marketing should be an essential part of any business’s marketing strategy in today’s digital age. With more and more people using their smartphones and other connected devices to access the internet, businesses and organisations that don’t have a strong mobile presence are missing out on a huge potential audience. Having worked with technology for […]

5 Tips for Maximising Your Google Business Profile!

5 Tips for Maximising Your Google Business Profile

Business owners! Maximise Your Google Business Profile and Boost Your Online Presence. There is no denying the power of Google when it comes to search. As you can see from the chart below, Google currently has over a 97% share of the mobile search engine market in the United Kingdom, according to StatCounter Global Stats. […]

National Technology Day 2023

National Technology Day: Exploring the Power of Digital Marketing, Social Media, and Web Development

National Technology Day: Exploring the Power of Digital Marketing, Social Media, and Web Development As you’ll know, if you are a regular reader, I do like ‘awareness days of the year.’ There are lots of different awareness days throughout the year but I won’t go into them now. If you’d like to know more on […]

5 Compelling Reasons To Use Images In Social Media Posts

5 Compelling Reasons To Use Images In Social Media Posts

It might seem like an obvious thing but there are still plenty of businesses that don’t use images in social media posts. Using only text doesn’t cut it in today’s visually driven world. Businesses using only text to convey a message or story are likely to get much less engagement than those that use images […]

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127 Media, Digital Marketing, Burscough, West Lancashire.