Maximising Business Visibility: The Impact of Social Media
In today’s fast-paced digital landscape, business owners are constantly seeking ways to boost their online presence and increase their business visibility. Among the ever-increasing strategies available, one stands out as particularly potent: harnessing the power of social media. Platforms such as Facebook, Instagram, X (formerly Twitter), and others have revolutionised the way businesses connect with […]
New Social Media Feature for Google Business Profiles
Google has announced that businesses can now link their social media profiles to their Google Business Profiles (GBP). This new feature makes it easier for customers to find and connect with companies on their preferred social media channels. This can be helpful for customers who are looking to connect with a company on a specific […]
Meta Threads: A New Social Media Platform
If you’re looking for a more intimate and personal way to connect with your friends and family, then you should check out Meta Threads. Ever since I first set up Myspace and LinkedIn accounts back in 2005, I’ve been fascinated with Social Media, although at the time it didn’t really have a name or an […]
Social Media Day: A Celebration of the Power of Connection
The 30th of June each year is Social Media Day. A global event celebrating the power of social media to connect people from all over the world. The day was founded in 2010 by Mashable, a leading digital media company, as a way to recognise social media’s impact on global communication. Since its inception, Social […]
The Importance of Mobile Marketing for Businesses
Mobile marketing should be an essential part of any business’s marketing strategy in today’s digital age. With more and more people using their smartphones and other connected devices to access the internet, businesses and organisations that don’t have a strong mobile presence are missing out on a huge potential audience. Having worked with technology for […]
5 Tips for Maximising Your Google Business Profile!
Business owners! Maximise Your Google Business Profile and Boost Your Online Presence. There is no denying the power of Google when it comes to search. As you can see from the chart below, Google currently has over a 97% share of the mobile search engine market in the United Kingdom, according to StatCounter Global Stats. […]
National Technology Day 2023
National Technology Day: Exploring the Power of Digital Marketing, Social Media, and Web Development As you’ll know, if you are a regular reader, I do like ‘awareness days of the year.’ There are lots of different awareness days throughout the year but I won’t go into them now. If you’d like to know more on […]
5 Compelling Reasons To Use Images In Social Media Posts
It might seem like an obvious thing but there are still plenty of businesses that don’t use images in social media posts. Using only text doesn’t cut it in today’s visually driven world. Businesses using only text to convey a message or story are likely to get much less engagement than those that use images […]
UK Consumers Embrace Digital Age
It is clear that UK consumers are embracing the digital age, with the role of online platforms and eCommerce becoming increasingly important in the customer journey. The most recent Ofcom Online Nation Report 2022 reveals that UK adult internet users now spend up to four hours a day online. With 73% using a smartphone as […]
Top 5 Benefits of a Digital Marketing Agency
When it comes to marketing and building your business’s digital brand, it’s important to work with a reliable and credible digital marketing agency. There are many reasons why businesses of all sizes use external agencies to look after their online estate. A good marketing agency can help you reach your marketing goals and maximise your […]
