127 Media, Digital Marketing, Burscough, West Lancashire.

Harnessing Digital Technology for Business

Harnessing Digital Technology for Small and Medium-Sized Businesses. It shows a lively city street with various small businesses, each integrating digital technology in their operations. This vibrant and modern scene effectively illustrates how technology can enhance and connect small businesses.

In today’s rapidly evolving business landscape, businesses are finding that the integration of digital technology is not just beneficial but essential for sustainable growth and competitiveness. Digital technology offers a plethora of opportunities for businesses to enhance their operations, marketing strategies, customer engagement, and overall efficiency. Embracing Digital Marketing for Enhanced Visibility Digital marketing stands […]

Inclusivity and Accessibility in the Digital World

Inclusivity & Accessibility. Diverse hands, each holding a smartphone, forming a circle, symbolising unity, inclusivity, and the digital world.

Inclusivity and Accessibility were on the agenda of an online summit I attended recently on Community Engagement, in my role as a town councillor, hosted by the SLCC. One presentation that particularly resonated with me was “Nothing About Us, Nothing Without Us!” This insightful talk was put together by Dr Tanvir Bush from Bath Spa […]

Why User Experience (UX) is Integral to Effective Website Design

Why User Experience (UX) is Integral to Effective Website Design web

This article emphasises the pivotal role of User Experience (UX) in website design, specifically in enhancing customer satisfaction, boosting conversion rates, and improving overall business performance. It highlights five key areas for businesses to focus on when designing or revamping a website: simplified navigation, mobile responsiveness, page load speed, content relevance, and user feedback mechanisms. […]

Not All Website Hosting is Created Equal

Not all website hosting is created equal

What happens when your website gets hacked? Can your current website hosting provider get you back up and running as quickly as possible and with the minimum of fuss?