Business owners! Maximise Your Google Business Profile and Boost Your Online Presence.
There is no denying the power of Google when it comes to search.
As you can see from the chart below, Google currently has over a 97% share of the mobile search engine market in the United Kingdom, according to StatCounter Global Stats.
Source: StatCounter Global Stats – Search Engine Market Share
Another number to consider, this time from Data Reportal’s ‘The State of Digital in the United Kingdom in 2023’ report, is the total of 87.66 million mobile connections that were active in the United Kingdom in early 2023. This figure is equivalent to 129.6 per cent of the total population.
When you consider these two things together, it is hard to believe that there are still businesses, of all sizes, all over the United Kingdom, that don’t make the most of their Google Business Profile.
Google Business Profile is a suite of tools provided free of charge by Google to businesses of all sizes, wherever they may be in the world. It helps businesses to be found online, connect with customers, and grow their business.
The tools include a listing on Google Maps and Search, the ability to post updates and photos, and access to analytics data. Google Business Profile is a valuable tool for businesses of all types, and it is easy to set up and use.
Once you’re ready to go, these 5 Useful Tips, if followed and done regularly, will maximise the potential of your Google Business Profile, boost your online presence, and attract more customers. 🚀📈
5 Tips for Maximising Your Google Business Profile!
Tip 1️⃣ Optimise Your Listing:
- Make sure your Google Business Profile is complete and accurate. ✅
- Include relevant keywords in your business description, choose the right categories, and provide up-to-date contact information.
- A well-optimised listing increases visibility and attracts more potential customers.
Tip 2️⃣ Encourage Customer Reviews:
- Customer reviews are gold! 🥇
- Encourage your happy customers to leave reviews on your Google Business Profile.
- Positive reviews not only build trust and credibility but can also improve your search ranking.
- Respond promptly and courteously to all reviews, showcasing your commitment to excellent customer service.
Tip 3️⃣ Post Engaging Regular Content:
- Keep your audience hooked by regularly posting engaging content on your Google Business Profile. 🎣
- Share updates, promotions, and valuable information related to your business.
- Visuals, videos, and customer testimonials capture attention and drive engagement.
Tip 4️⃣ Utilise Google Business Profile Features:
- Take advantage of the powerful features provided by your Google Business Profile. ⚡
- Utilise attributes like booking buttons, menus, product catalogues, and service lists.
- These features enhance user experience, provide vital information, and ultimately increase conversions.
Tip 5️⃣ Monitor Your Insights:
- Dive into the data! 📉📊📈
- Regularly monitor the insights provided by your Google Business Profile.
- Gain valuable insights into your page’s performance, discover which posts and features resonate with your audience, and adjust your strategies accordingly.
- Data-driven decision-making leads to continuous improvement.
Ready for Take-Off!
💡 When done regularly, these 5 Useful Tips will maximise the potential of your Google Business Profile, boost your online presence, and attract more customers. 🚀📈
Include them in your online strategy, stay consistent by posting daily, engage with your audience, and leverage the powerful tools Google provides to propel your business forward!
If you need help with setting up, optimising or managing your Google Business Profile, please get in touch to see how we can help.