Social media platforms and their usage continues to rise, with social networks like Facebook, Instagram, Snapchat and YouTube and chat platforms such as Messenger and WhatsApp, all-seeing significant growth, with some boasting over a billion active monthly users.

Because of this, more and more businesses are turning to social media and other digital platforms, to reach larger markets, through organic search rankings and local social media traffic, the power that social media can have, in attracting a local audience and consistently driving traffic to a website, is not something a business owner can ignore.

The good news with this is that advertising on social media platforms can cost far less than using traditional methods such as television, radio, or magazine, but you really need to know what you’re doing. Many businesses say they have tried social media but it’s ‘not for them’, what this usually means is that they have tried to manage their own profiles, either doing it themselves, or giving to a younger member of staff, because they ‘do a bit’ of Facebook, although neither party really knowing what they’re doing, then after posting a few posts over a couple of months, they give up as nothing is happening. Or worse, they have given it to a business to manage who don’t know what they’re doing, ending in the same outcome, ‘no results’, leaving the business owner to tar all digital marketing companies with the same brush.

If you’re not au fait with the online world, as many business owners aren’t, one of the best places to get started, in creating professional social media pages, is with the help of a professional digital marketing company.  Working with a professional company you don’t have to bother yourself with how the platforms work, all you need to do is work with them to help provide the content, to keep your pages active with helpful, engaging, relevant and educational content for your followers, daily, as consistency plays a major part in any business’s social media success.

Another plus point about working with a digital marketing company is the cost. As, if you were to employ someone to work full time on social media in your business, you would be looking between £20, 000 and £25,000 a year, as a starting point, to fill the position with someone of worth. Whereas, hiring a digital marketing company would be a mere fraction of this cost.

As well as working as a direct advertising solution for businesses, there are many customers that prefer to communicate through social media and chat channels. Social media profiles make businesses more accessible and accountable, with transparency being high on the agenda for consumers of all ages.

Many business owners start to see a big impact when they start growing their social media networks with consistent effort, as they start to see the difference a little more effort makes, they may wonder why they hadn’t started earlier!

If you’d like to know more about how working with a professional digital marketing company can work for your business, to build brand awareness, give great customer service and generate additional revenue, get in touch by hitting the blue speech bubble in the bottom right of your screen.