Digital marketing is becoming more prevalent as social media platforms and their usage continues to rise.
Social networks like Facebook, Instagram, Snapchat and YouTube and chat platforms such as Messenger and WhatsApp, are all seeing significant growth. With some now boasting over a billion active monthly users.
*Note: since first writing, this post in November 2017, as of January 2023 established platforms such as Facebook and YouTube both have over two billion, active monthly users. Source, DataReportal.
Because of this, more and more businesses are turning to social media and other digital platforms, to reach larger markets, through organic search rankings and local social media traffic, the power that social media can have, in attracting a local audience and consistently driving traffic to a website, is not something a business owner can ignore.
The good news with this is that advertising on social media platforms can cost far less than using traditional methods such as television, radio, or magazine, but you really need to know what you’re doing.
Many businesses have tried social media but it’s ‘not for them’.
This often means they have tried to manage their own social profiles, websites and other online profiles, either doing it themselves or giving them to a younger member of staff, because they know a bit about Facebook. Although neither party really knows what they’re doing.
Then after posting a few posts over a couple of months, they give up as ‘nothing’s happening’. Or worse, they have given it to another company that doesn’t really know what they are doing. Usually ending in the same outcome, ‘no results’, leaving the business owner to tar all digital marketing agencies with the same brush.
If you’re not au fait with the online world, as many business owners aren’t, one of the best places to get started, in creating professional social media pages, is with the help of a professional digital marketing company. Working with a professional company you don’t have to bother yourself with how the platforms work. All you need to do is work with them to help provide content, to keep your pages active with engaging, relevant content for your followers, on a daily basis. Consistency plays a major part in any business’s digital marketing success.
Another plus point about working with a professional digital marketing company is the cost.
If you were to employ someone to work full-time on your social media and or website for your business, you would be looking for between £20, 000 and £25,000 a year, as a starting point, to fill the position with someone of worth. Whereas, hiring a digital marketing agency would be a fraction of this cost, with none of the HR work that employing a full-time member of staff would bring with it, such as employment law, holiday entitlement, sickness pay, etc.
As well as working as a direct advertising solution for businesses, there are increasingly many customers that prefer to communicate through social media and chat channels. Social media profiles make businesses more accessible and accountable, with transparency being high on the agenda for consumers of all ages.
Many business owners start to see a big impact when they start growing their social media networks with consistent effort, as they begin to see the difference a little more effort makes, they may wonder why they hadn’t started earlier! Is it time to review your digital strategy?