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Social Media For Business Is Not Just About Content

Social Media For Business Is Not Just About Content

In the bustling digital marketplace, the phrase “social media for business” often conjures images of meticulously curated content and viral marketing campaigns.

However, this narrow focus belies the multifaceted role that social media plays in the online world.

Beyond the creative posts and engaging stories lies a vast ecosystem of networking opportunities, brand-building tools, and customer service platforms that can elevate a company’s presence and influence.

To harness the full potential of social media for business, you must look beyond content creation and explore the strategic interactions that foster long-term growth and customer loyalty.

Update November 2023

When I wrote the original article in 2017, social media for business was still in its infancy, in fact, eight years later, it still is, despite uptake and usage rising.

Technology and platforms have developed but businesses are failing to keep up, unable to harness their full potential, with the digital skills gap playing a big part.

The original article was an attempt to help business owners understand there was more to social media for business than just content.

To look beyond it to meet their customers where ‘they’ were – on their mobile devices – this hasn’t changed – in fact, it’s more critical than ever.

Growth of Adult Smartphone Users in the UK 2015 - 2023

Statistics Update:

A report called “Mobile Phone and Internet Usage Statistics” shows that smartphones are now used by 87% of UK adults.

Spending over 4 hours a day on them, which has doubled since 2015, preferring their mobile devices over traditional computers for their online activities.

This shift underscores the need for businesses to prioritise mobile-friendly social media for business strategies.

Mobile Optimisation:

With the majority of social media traffic coming from mobile devices, businesses must ensure their content and website are optimised for mobile viewing, with responsive design and fast loading times.

Customer Service Trends:

Modern customer service on social media utilises AI-powered chatbots. Provide instant responses to common inquiries, ensuring customer engagement outside of standard business hours.

Social Commerce:

Platforms like Instagram and Facebook have introduced shopping features, allowing users to make purchases directly through the app.

Businesses should take advantage of these features to streamline the customer journey from discovery to purchase.

Content Strategy:

A balanced content strategy should include a mix of educational, behind-the-scenes, and user-generated content, as well as regular posts that promote products or services in a non-intrusive way.

User-generated Content:

Encourage your customers to share their experiences with your brand on social media. This not only provides authentic content for your business but also builds community and trust among your audience.

Visual Content:

The trend towards visual storytelling continues to dominate social media for business.

Invest in high-quality photography, graphic design, and video production to make your content stand out in a crowded digital marketplace.

Are you ready to harness the full potential of social media for business?

Contact 127 Media today to explore bespoke strategies that resonate with your target audience and align with the latest digital trends.

Social Media For Business Is Not Just About Content

👉 Original 2017 article “Social Media For Business Is Not Just About Content”

Ofcom’s 2015 Communications Market Report, states that the UK is now a smartphone society and who would disagree?

Smartphones are the first thing we reach for when we want to find something, day or night, and they’re used by two-thirds (66%) of UK adults.

Smartphones have overtaken laptops as the number one device for getting online and we’re spending two hours or more on them every day.

The internet and mobile technology have changed the way we shop and communicate, forever and it continues to develop and change daily.

Social media for business today isn’t just about content. Yes, content is still hugely important and relevant in that it helps to keep your brand in front of your audience.

Whether it’s prospects, customers or followers, let them know that you’re active and available, should they need you.

There’s nothing worse than looking for a business, product or service on social media, following a search or a recommendation, to find a page that hasn’t been updated for a long time.

A poor response rate and unanswered posts on a Facebook page can give the impression the business either doesn’t care about its customers or worse still, has stopped trading.

Quite often in this scenario, people will look for a similar company and strike up a conversation with them, in which case you’ve lost them and quite likely you’ll never see them again.

Social Media and Mobile Chat Influence Consumer Purchases mobile chat

How easy are you making it for people to find and communicate with your business online?

Are you missing opportunities because you’re not engaging your audience on social media and communicating with them using the likes of Facebook Messenger and WhatsApp?

More and more people are utilising these platforms to communicate and share information with their friends, family and colleagues.

They are generally the first thing that they look for when trying to communicate with businesses too, over the traditional methods of phone and email, which to some demographics, are already outmoded.

Don’t be fooled into thinking that social media for business and these new methods of communication are a flash in the pan and that your business doesn’t need them.

You may be a successful business person and have been in business for years, but failing to adapt and change with the times, could end up with you losing business to your more tech-savvy competitors.

Would you like to know more about how social media for business and mobile chat applications can work in your business, to help build brand awareness, give great customer service and generate additional revenue?

Please get in touch by calling 01704 332127 or hitting the blue speech bubble in the bottom right of your screen and chat with us on Messenger.

I hope you enjoyed todays blog post “Social Media For Business Is Not Just About Content” and found the topic interesting.

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At 127 Media, we’re proud of our track record—backed by our five-star reviews on Facebook and Google. Our strength lies in delivering a personal service that fosters trust.

If you’re ready for a partnership built on dedication and results, call 01704 332127 or email info@127media.com.

Thanks for stopping by.

Until next time.


Social Media For Business Is Not Just About Content