Ofcom’s 2015 Communications Market Report, states that the UK is now a smartphone society and who would disagree?

Smartphones are the first thing we reach for when we want to find something, day or night, and they’re used by two-thirds (66%) of UK adults.

Smartphones have overtaken laptops as the number one device for getting online and we’re spending two hours or more on them every day. The internet and mobile technology have changed the way we shop and communicate, forever and it continues to develop and change daily.

Social media for business today isn’t just about content. Yes, content is still hugely important and relevant in that it helps to keep your brand in front of your audience. Whether it’s prospects, customers or followers, let them know that you’re active and available, should they need you.

There’s nothing worse than looking for a business, product or service on social media, following a search or a recommendation, to find a page that hasn’t been updated for a long time, with a poor response rate and unanswered posts to the page, giving the impression that the business could have stopped trading. Quite often in this scenario, people will look for a similar company and strike up a conversation with them, in which case you’ve lost them and quite likely you’ll never see them again.

How easy are you making it for people to find and communicate with your business online? Are you missing opportunities because you’re not engaging your audience on social media and communicating with them using the likes of Facebook Messenger and WhatsApp?

More and more people are utilising these platforms to communicate and share information with their friends, family and colleagues. They are generally the first thing that they look for when trying to communicate with businesses too, over the traditional methods of phone and email, which to some demographics, are already outmoded.

Don’t be fooled into thinking that social media and these new methods of communication are a flash in the pan and that your business doesn’t need them. You may be a great business person and have been in business for years, but failing to adapt and change with the times, could end up with you losing business to your more tech-savvy competitors.

If you’d like to know more about how social media and mobile chat applications can work in your business, to build brand awareness, give great customer service and generate additional revenue, get in touch by hitting the blue speech bubble in the bottom right of your screen.