Financing Digital Projects: A Guide for SMBs
Financing digital projects such as web development, web maintenance, SEO and digital marketing campaigns, can offer numerous advantages for your business. This article outlines the business benefits of using finance to spread the cost of your digital projects, including the importance of preserving working capital, among others. Why Buy When You Can Finance? Purchasing any […]
Why User Experience (UX) is Integral to Effective Website Design
This article emphasises the pivotal role of User Experience (UX) in website design, specifically in enhancing customer satisfaction, boosting conversion rates, and improving overall business performance. It highlights five key areas for businesses to focus on when designing or revamping a website: simplified navigation, mobile responsiveness, page load speed, content relevance, and user feedback mechanisms. […]
Maximising Business Visibility: The Impact of Social Media
In today’s fast-paced digital landscape, business owners are constantly seeking ways to boost their online presence and increase their business visibility. Among the ever-increasing strategies available, one stands out as particularly potent: harnessing the power of social media. Platforms such as Facebook, Instagram, X (formerly Twitter), and others have revolutionised the way businesses connect with […]
Social Media Day: A Celebration of the Power of Connection
The 30th of June each year is Social Media Day. A global event celebrating the power of social media to connect people from all over the world. The day was founded in 2010 by Mashable, a leading digital media company, as a way to recognise social media’s impact on global communication. Since its inception, Social […]
The Importance of Mobile Marketing for Businesses
Mobile marketing should be an essential part of any business’s marketing strategy in today’s digital age. With more and more people using their smartphones and other connected devices to access the internet, businesses and organisations that don’t have a strong mobile presence are missing out on a huge potential audience. Having worked with technology for […]
The Increasing Need for Two Factor Authentication
If you’re not yet familiar with two factor authentication, you will be after this cautionary tale. The first thing I saw when I woke this morning was a WhatsApp message from a friend whose Facebook account was hacked and unsure what to do. As well as in business, I’ve been helping family and friends for […]
5 Tips for Maximising Your Google Business Profile!
Business owners! Maximise Your Google Business Profile and Boost Your Online Presence. There is no denying the power of Google when it comes to search. As you can see from the chart below, Google currently has over a 97% share of the mobile search engine market in the United Kingdom, according to StatCounter Global Stats. […]
National Technology Day 2023
National Technology Day: Exploring the Power of Digital Marketing, Social Media, and Web Development As you’ll know, if you are a regular reader, I do like ‘awareness days of the year.’ There are lots of different awareness days throughout the year but I won’t go into them now. If you’d like to know more on […]
World Backup Day: Backing Up Your Business Website
Today is World Backup Day, an Awareness Day set aside each year to focus on the importance of having your data backed up. Although, I think every day should be World Backup Day. Why would anyone, especially businesses, need reminding of the importance of backups? It is sometimes quite harrowing to find out that many […]
UK Consumers Embrace Digital Age
UK Consumers Embrace Digital Age – 2024 – Update Since our original report in February 2023, UK consumers have continued to solidify their place in the digital age. The latest Ofcom Online Nation Report, published in November 2023, confirms this trend, revealing an even deeper integration of online experiences into daily life. Digital Consumption Habits […]