Facebook Personal Profile v Business Page

Facebook | Social Media | 127 Media

When you first start with a Facebook business page, it can be easy to treat it similarly to the way that you would treat your personal Facebook profile, but there are distinct differences that every business should know.

2017 A Year in Review

2017 A Year in Review

As we draw to the close of 2017 and review the year, one thing that has really surprised me this year is that so many small to medium-sized business owners are saying their online channels aren’t working for them. They don’t recognise the power of having a solid online presence, they dismiss social media completely […]

The Benefits of Instagram For Business

Instagram | 127 Media | Social Media | Digital Marketing

If you are running a business and adopting a social media strategy for advertising, you could be missing a huge market by ignoring Instagram. The popular image sharing social network, with around 800 million active monthly users (and growing), has become one of the largest new advertising platforms, with some overwhelming benefits for businesses, in […]

North West Small Businesses Lack Digital Skills

Digital Skills | 127 Media | North West

Lloyds Bank recently released the findings of their 2017 Business Digital Index, which measures the digital abilities of small business and charities across the UK, to better understand their attitudes towards digital technology. Whilst there is certainly an upward trend in small businesses improving their digital skills, many still fall behind or feel that digital […]

Social profiles, the fine balance between personal and professional

personal and professional profiles

If business is part of your everyday life, whether that be working for yourself, or part of a company, it is essential that your business social profiles have a strong online presence, and that your social media handles represent your company’s interests entirely. However, with the ever-accelerating advancements in social media, it is not just […]