How Digital Platforms Can Revolutionise Your Customer Service
In today’s rapidly evolving marketplace, exceptional customer service is a crucial differentiator for businesses across all sectors. My partner and daughter are prolific online consumers. My partner is Generation X and my daughter is Generation Z and I have experienced first-hand their frustration at poor customer service, which has increased in recent years. Let’s explore […]
Google Business Website Service Shuts Down
In a surprising move, Google business website service will be shut down, from March onwards. This decision poses a significant challenge for businesses that rely on this platform for their online presence. As a seasoned digital agency, we are poised to guide businesses through this unexpected change, recommending WordPress – a platform endorsed by Google […]
Harnessing Digital Technology for Business
In today’s rapidly evolving business landscape, businesses are finding that the integration of digital technology is not just beneficial but essential for sustainable growth and competitiveness. Digital technology offers a plethora of opportunities for businesses to enhance their operations, marketing strategies, customer engagement, and overall efficiency. Embracing Digital Marketing for Enhanced Visibility Digital marketing stands […]
Inclusivity and Accessibility in the Digital World
Inclusivity and Accessibility were on the agenda of an online summit I attended recently on Community Engagement, in my role as a town councillor, hosted by the SLCC. One presentation that particularly resonated with me was “Nothing About Us, Nothing Without Us!” This insightful talk was put together by Dr Tanvir Bush from Bath Spa […]
Financing Digital Projects: A Guide for SMBs
Financing digital projects such as web development, web maintenance, SEO and digital marketing campaigns, can offer numerous advantages for your business. This article outlines the business benefits of using finance to spread the cost of your digital projects, including the importance of preserving working capital, among others. Why Buy When You Can Finance? Purchasing any […]
Digital Marketing Trends for 2024
As 2023 draws to a close, we look forward to the digital marketing trends for 2024. The stage is set for transformative changes in 2024, primarily influenced by advancements in Artificial Intelligence (AI), User Experience (UX), data-driven strategies, and the imperative for authenticity. The latest Google Core 2023 algorithm update is a clear indication that […]
Maximising Business Visibility: The Impact of Social Media
In today’s fast-paced digital landscape, business owners are constantly seeking ways to boost their online presence and increase their business visibility. Among the ever-increasing strategies available, one stands out as particularly potent: harnessing the power of social media. Platforms such as Facebook, Instagram, X (formerly Twitter), and others have revolutionised the way businesses connect with […]
QR Codes: A Quick And Easy Way To Share Information
A recent visit to Amsterdam showcased the versatility and ubiquity of QR codes, as businesses in the Netherlands capital harnessed this technology for a wide range of purposes, including Scan & Ride bike rental. In recent years, the unassuming QR code has experienced a remarkable resurgence, with its presence becoming increasingly prevalent in various aspects […]
New Social Media Feature for Google Business Profiles
Google has announced that businesses can now link their social media profiles to their Google Business Profiles (GBP). This new feature makes it easier for customers to find and connect with companies on their preferred social media channels. This can be helpful for customers who are looking to connect with a company on a specific […]
Meta Threads: A New Social Media Platform
If you’re looking for a more intimate and personal way to connect with your friends and family, then you should check out Meta Threads. Ever since I first set up Myspace and LinkedIn accounts back in 2005, I’ve been fascinated with Social Media, although at the time it didn’t really have a name or an […]