Mobile marketing should be an essential part of any business’s marketing strategy in today’s digital age.
With more and more people using their smartphones and other connected devices to access the internet, businesses and organisations that don’t have a strong mobile presence are missing out on a huge potential audience.
Having worked with technology for the best part of 30 years, I have seen the rise in its use daily. From the humble beginnings of the stand-alone DOS PC to Windows for Workgroups, from networks to the Internet.
Developments in technology were slow at first but, over time, they began to accelerate with the Internet being a key catalyst, giving rise to mobile technology and the development of smartphones.
Things that have now become part of our everyday lives would seem like magic or science fiction to our ancestors, in the not-too-distant past.
All of which are now being eclipsed by the rise of AI.
Whether it’s ChatGPT, Google Bard, Microsoft Bing or one of the other AI-based technologies that are currently emerging, things are about to accelerate again but this time at a pace only an F1 driver can understand.
Who knows where we’ll be in another 30 years?
Yet, despite all the developments in technology and the enablement it brings, for one reason or another, some businesses are struggling to get to grips with even the basics of digital marketing.
Meet your customers where they are.
There is no denying that mobile technology has revolutionised the way we live our lives.
Everything from banking, shopping, music, films, TV, news, fitness, holidays and myriads of other products and services are available 24 hours a day, 7 days a week and 365 days a year.
All on our smartphones or simply ‘mobile’ as is now the general term for mobile internet-connected devices.
In fact, according to DataReportal, in their “The state of digital in the United Kingdom in 2023” report, there were 87.66 million mobile connections in the United Kingdom in early 2023.
This figure is equivalent to 129.6 per cent of the total population, meaning that the vast majority of people in the UK have access to the internet via a mobile device, with some having multiple devices.
This means that if your business or organisation doesn’t have a mobile-friendly website, marketing campaigns or social media presence, you’re missing out on a huge potential audience.
Why is mobile marketing important for businesses of all sizes?
There are several reasons why mobile marketing is important for businesses of all sizes, the main ones being:
Mobile marketing is a very effective way to reach potential customers. When people are on their mobile devices, they’re more likely to be open to interacting with brands. This is because they’re often in a browsing or shopping mindset.
Mobile marketing is a cost-effective way to reach a large audience. Social media platforms are generally free to set up and free to manage, even when you pay to advertise the cost of running mobile ads is relatively low, and you can target your ads very precisely.
How to get started with mobile marketing
If you’re not sure where to start with mobile marketing, here are a few tips:
- Make sure your website is mobile-friendly. This means that your website should be easy to use and navigate on a mobile device.
- Create mobile-friendly content. This includes things like blog posts, infographics, and videos that are optimised for mobile devices.
- Run mobile ads. There are several different platforms that you can use to run mobile ads, such as Google AdWords and Facebook Ads.
- Use social media. Social media is a great way to connect with potential customers on their mobile devices. Make sure you’re active on the social media platforms that your target audience uses.
Mobile marketing is an essential part of any business’s digital marketing strategy. If you’re not sure where to start, please get in touch, I’d be happy to help.
With some effort and time, you can reach a much bigger audience and grow your business.
Here are some additional tips for mobile marketing:
- Use a responsive design for your website. This means that your website will automatically adjust to the size of the device that it’s being viewed on.
- Optimise your website for search engines. This will help your website show up in search results when people are searching for businesses like yours on their mobile devices.
- Use mobile-friendly forms. This will make it easy for people to contact you from their mobile devices.
- Track your results. This will help you see what’s working and what’s not so you can adjust your mobile marketing strategy accordingly.
If you’re a business that’s looking for help with mobile marketing and you don’t have the in-house skills or the budget to recruit someone, there are digital marketing agencies that can help you.
Agencies such as us, 127 Media.
At 127 Media we have the expertise and experience to help you create and implement a mobile marketing strategy that will help you reach your target audience, help grow your business and give great customer service.