On your website, content is king. How many times have you heard that mantra during your marketing meetings or meetings with your outsourced digital agency?
Here’s the thing, it’s 100% true!
No matter what you do, whether it’s for developing websites, social media, email, newsletters or even hard copy business brochures, content is what will distinguish you from your competition.
When we engage with a business to start the process of developing a new website or refreshing an old one, we discuss website content and make suggestions for it, based on feedback about their business. We offer ideas for how to write and schedule their website content, enabling them to get the best out of their new website. Many start with good intentions but then it falls flat.
A few months later, we receive a call and are told the website isn’t ‘working’. We are told they aren’t getting any enquiries through it and aren’t happy because they’ve now paid for the website and it isn’t producing results.
At this point, we refer back to our quotation, in which we offered a package that included website maintenance and website content creation each month. We did discuss at the time that the only way that the website would continue to perform was to provide fresh, relevant, website content on a regular basis. However, they wanted to do it themselves, as they didn’t want to pay a monthly fee.
Here’s the thing, if you don’t update your website with fresh website content, months down the line search engines such as Google and Bing will have lost interest in your website because it hasn’t been updated regularly. Search engines are only interested in websites that have something to crawl, so, if you’re not updating it, their spiders will be off looking for tidbits elsewhere.
This is where so many businesses fall over with websites.
Building and launching your website is only the first step in your journey and one that many businesses don’t get past. The reason for this is that they think once their site is up and running, that’s it and it will start converting.
This is when the hard work really starts. You can have the best website in the world with all the latest bells and whistles but unless you carefully manage it, updating it regularly with keyword-rich website content, it will never perform as you think it should.
It’s the same with social media and newsletters, the more regular and engaging your content is, the better your engagement and the further your reach. It’s that simple.
- Does it take time? Yes
- Does it take effort? Yes
- Does it cost money? Well, if you value your time as a business owner/manager, then yes, your time is money.
However you look at it, it’s going to cost you in time and effort and possibly money but that’s what it takes to have a really great website, that generates leads and additional revenues for your business.
We can teach you how to create great website content. We can even give you the tools and show you ideas on how to prepare yourself each month to write content or, we can take the strain and do it for you.
- Will it take time? It will, but nowhere near as much time as it will take you to plan, write and publish your website content.
- Will it take effort? A little but nowhere near the effort it would take to do it yourself.
- Will it cost money? Of course, we’re not a charity, we run a business too.
So, if you’re sitting there wondering why your website isn’t performing as it should and you’d like to discuss our website content packages, please get in touch.
Either email firstname.lastname@example.org or hit the speech bubble in the bottom right of your screen and chat to us on Messenger.