Earning the Google AI Essentials Certification After 30 Years in Technology
Having spent the last three decades immersed in this dynamic field, I am delighted to share a significant milestone: I have completed the Google AI Essentials Certification. This achievement is not just a personal accolade but a testament to the enduring commitment to innovation and excellence that has defined my career. The journey through the […]
How Digital Platforms Can Revolutionise Your Customer Service
In today’s rapidly evolving marketplace, exceptional customer service is a crucial differentiator for businesses across all sectors. As consumer expectations continue to rise, companies must go beyond merely meeting basic needs and strive to deliver memorable, personalised experiences that foster loyalty and trust. This commitment to outstanding service not only sets businesses apart from their […]
How Can My Business Improve Cyber Security?
“How can my business improve cyber security?” This is a question that more and more small to medium-sized business owners are asking themselves. It underscores the importance of robust defences in today’s ever-evolving digital threat landscape. Due to the nature of our business, it is not only important for us to ensure our systems and […]
Enhancing Website Security: Mitigating Plugin Vulnerabilities
The daily spread of cyber threats continues to challenge the integrity of website security and the recent revelation of a critical SQL injection vulnerability in a widely used WordPress plugin serves as a stark reminder of the ever-present dangers. We became aware of this vulnerability on the website The Hacker News whilst undertaking some routine […]
SEO Strategies: Voice Search Optimisation
“Why should I use voice search optimisation?” is a question many businesses are contemplating, as voice search technology reshapes the digital landscape, offering a transformative approach to how we interact with devices and search for information online. With the convenience of voice commands and the significant advancements in artificial intelligence (AI) and natural language processing […]
Google Business Website Service Shuts Down
In a surprising move, Google business website service will be shut down, from March onwards. This decision poses a significant challenge for businesses that rely on this platform for their online presence. As a seasoned digital agency, we are poised to guide businesses through this unexpected change, recommending WordPress – a platform endorsed by Google […]
Harnessing Digital Technology for Business
In today’s rapidly evolving business landscape, businesses are finding that the integration of digital technology is not just beneficial but essential for sustainable growth and competitiveness. Digital technology offers a plethora of opportunities for businesses to enhance their operations, marketing strategies, customer engagement, and overall efficiency. Embracing Digital Marketing for Enhanced Visibility Digital marketing stands […]
Inclusivity and Accessibility in the Digital World
Inclusivity and Accessibility were on the agenda of an online summit I attended recently on Community Engagement, in my role as a town councillor, hosted by the SLCC. One presentation that particularly resonated with me was “Nothing About Us, Nothing Without Us!” This insightful talk was put together by Dr Tanvir Bush from Bath Spa […]
Financing Digital Projects: A Guide for SMBs
Financing digital projects such as web development, web maintenance, SEO and digital marketing campaigns, can offer numerous advantages for your business. This article outlines the business benefits of using finance to spread the cost of your digital projects, including the importance of preserving working capital, among others. Why Buy When You Can Finance? Purchasing any […]
Proactive Website Maintenance Your Digital Insurance
Like insurance policies, proactive website maintenance packages might seem like an expense with no immediate value – until you need it. In this article post, we’ll explore how investing in proactive website maintenance can protect your business from various risks, much like how insurance guards against unforeseen circumstances. Introduction Insurance is often perceived as a […]