Earning the Google AI Essentials Certification After 30 Years in Technology
Having spent the last three decades immersed in this dynamic field, I am delighted to share a significant milestone: I have completed the Google AI Essentials Certification. This achievement is not just a personal accolade but a testament to the enduring commitment to innovation and excellence that has defined my career. The journey through the […]
How Digital Platforms Can Revolutionise Your Customer Service
In today’s rapidly evolving marketplace, exceptional customer service is a crucial differentiator for businesses across all sectors. As consumer expectations continue to rise, companies must go beyond merely meeting basic needs and strive to deliver memorable, personalised experiences that foster loyalty and trust. This commitment to outstanding service not only sets businesses apart from their […]
How Can My Business Improve Cyber Security?
“How can my business improve cyber security?” This is a question that more and more small to medium-sized business owners are asking themselves. It underscores the importance of robust defences in today’s ever-evolving digital threat landscape. Due to the nature of our business, it is not only important for us to ensure our systems and […]
Enhancing Website Security: Mitigating Plugin Vulnerabilities
The daily spread of cyber threats continues to challenge the integrity of website security and the recent revelation of a critical SQL injection vulnerability in a widely used WordPress plugin serves as a stark reminder of the ever-present dangers. We became aware of this vulnerability on the website The Hacker News whilst undertaking some routine […]
SEO Strategies: Voice Search Optimisation
“Why should I use voice search optimisation?” is a question many businesses are contemplating, as voice search technology reshapes the digital landscape, offering a transformative approach to how we interact with devices and search for information online. With the convenience of voice commands and the significant advancements in artificial intelligence (AI) and natural language processing […]
Harnessing Digital Technology for Business
In today’s rapidly evolving business landscape, businesses are finding that the integration of digital technology is not just beneficial but essential for sustainable growth and competitiveness. Digital technology offers a plethora of opportunities for businesses to enhance their operations, marketing strategies, customer engagement, and overall efficiency. Embracing Digital Marketing for Enhanced Visibility Digital marketing stands […]
Inclusivity and Accessibility in the Digital World
Inclusivity and Accessibility were on the agenda of an online summit I attended recently on Community Engagement, in my role as a town councillor, hosted by the SLCC. One presentation that particularly resonated with me was “Nothing About Us, Nothing Without Us!” This insightful talk was put together by Dr Tanvir Bush from Bath Spa […]
Financing Digital Projects: A Guide for SMBs
Financing digital projects such as web development, web maintenance, SEO and digital marketing campaigns, can offer numerous advantages for your business. This article outlines the business benefits of using finance to spread the cost of your digital projects, including the importance of preserving working capital, among others. Why Buy When You Can Finance? Purchasing any […]
Proactive Website Maintenance Your Digital Insurance
Like insurance policies, proactive website maintenance packages might seem like an expense with no immediate value – until you need it. In this article post, we’ll explore how investing in proactive website maintenance can protect your business from various risks, much like how insurance guards against unforeseen circumstances. Introduction Insurance is often perceived as a […]
Cybersecurity Month: A Starting Point, Not a Finish Line
October marks the annual observance of Cybersecurity Month in the UK, aimed at raising awareness and equipping businesses and individuals with the knowledge to safeguard against cyber threats. This year’s themes focus on building resilience, emphasising the human element, and integrating robust security measures for small to medium-sized businesses (SMBs). In this article, we’ll look […]
Why User Experience (UX) is Integral to Effective Website Design
This article emphasises the pivotal role of User Experience (UX) in website design, specifically in enhancing customer satisfaction, boosting conversion rates, and improving overall business performance. It highlights five key areas for businesses to focus on when designing or revamping a website: simplified navigation, mobile responsiveness, page load speed, content relevance, and user feedback mechanisms. […]
Why Professional Website Development Services Are Crucial for Your Business
Updated Insights: Navigating the Digital Landscape in Early 2025 Since I wrote the original article, which can be found below, in 2023, the digital landscape has continued its rapid evolution, particularly through the first quarter of 2025. Businesses today face an even more competitive online environment, driven by advancements in AI, evolving user expectations, and […]
Secure Web Hosting: Why You Need It
I didn’t wake up on Sunday morning thinking about Secure Web Hosting and yet, by the end of the day I was writing about it. So, what prompted this? Like many business owners, one of the first things I do, when I wake up, is check my business emails. Yes, even on a Sunday. Just […]
The Importance of a Strong Password
These last few weeks, I’ve been discussing the importance of online security more and more, especially the need for a strong password. Both in our personal lives and in business, it is important that we give the topic of online security and strong passwords the respect it deserves, as not doing so, can have dire […]
Web Integration: The Business Benefits
Web integration generally isn’t the first thing many business owners consider when they seek to obtain a website for their business. Whether it’s the first time (believe it or not, there are still businesses with no web presence) or a site-wide refresh, integration is rarely on the list of required features. What is web integration […]
Don’t Wait for Disaster to Strike: Backup Your Business Website
Why would anyone, especially businesses, need reminding of the importance of a website backup? Imagine this: you wake up one morning, grab a coffee, and try to log in to your website… only to find it’s completely gone. Vanished. A server crash, a malicious attack, or even a simple human error could wipe out your […]
Web Developers in a Spin Over GPT
Why are web developers in a spin over GPT? About 90% of my blog content is born from conversations I have with colleagues, customers and industry professionals. This one is no different and came from a recent chat I was having with our head of web development, as we discussed the arrival of GPT on […]
5 Benefits of a Single Contact for Websites & Hosting
Having a single contact for website hosting, website management, and other areas of your online estate, such as socials and other business profiles, can provide several benefits. I was working with a historic client recently, regarding the refresh of their website, something we’d built eight years ago. It’s still a reasonably decent website with a […]
5 Reasons Website Maintenance Is Critical
Website maintenance is a critical part of keeping your website updated, relevant, functioning and secure. Just like vehicles and machinery, websites also rely on regular maintenance to ensure they are working efficiently, as intended, and to ensure their smooth operation. (If you’re of a certain age, you’ll have Sade’s Smooth Operator as an earworm for […]
Not All Website Hosting is Created Equal
What happens when your website gets hacked? Can your current website hosting provider get you back up and running as quickly as possible and with the minimum of fuss?