127 Media, Digital Marketing, Burscough, West Lancashire.

The UK Digital Skills Gap and the Government’s Failure to Tackle It.

UK Digital Skills Gap, 127 Media, Digital Agency

The digital skills gap is a growing problem in the UK and according to a recent report by the Communications and Digital Committee, the government has no credible strategy to tackle it. The Digital Exclusion Report found that millions of people in the UK lack the digital skills they need to participate fully in society […]

Meta Threads: A New Social Media Platform

Meta Threads A New Social Media Platform

If you’re looking for a more intimate and personal way to connect with your friends and family, then you should check out Meta Threads. Ever since I first set up Myspace and LinkedIn accounts back in 2005, I’ve been fascinated with Social Media, although at the time it didn’t really have a name or an […]

Social Media Day: A Celebration of the Power of Connection

Social Media Day: A Celebration of the Power of Connection

The 30th of June each year is Social Media Day. A global event celebrating the power of social media to connect people from all over the world. The day was founded in 2010 by Mashable, a leading digital media company, as a way to recognise social media’s impact on global communication. Since its inception, Social […]

The Importance of Mobile Marketing for Businesses

The Importance of Mobile Marketing for Businesses

Mobile marketing should be an essential part of any business’s marketing strategy in today’s digital age. With more and more people using their smartphones and other connected devices to access the internet, businesses and organisations that don’t have a strong mobile presence are missing out on a huge potential audience. Having worked with technology for […]

The Importance of a Strong Password

The Importance of a Strong Password

These last few weeks, I’ve been discussing the importance of online security more and more, especially the need for a strong password. Both in our personal lives and in business, it is important that we give the topic of online security and strong passwords the respect it deserves, as not doing so, can have dire […]

The Increasing Need for Two Factor Authentication

It'll Never Happen to Me The Necessity of Two Factor Authentication

If you’re not yet familiar with two factor authentication, you will be after this cautionary tale. The first thing I saw when I woke this morning was a WhatsApp message from a friend whose Facebook account was hacked and unsure what to do. As well as in business, I’ve been helping family and friends for […]

5 Tips for Maximising Your Google Business Profile!

5 Tips for Maximising Your Google Business Profile

Business owners! Maximise Your Google Business Profile and Boost Your Online Presence. There is no denying the power of Google when it comes to search. As you can see from the chart below, Google currently has over a 97% share of the mobile search engine market in the United Kingdom, according to StatCounter Global Stats. […]

Mental Health Awareness Week

Mental Health Awareness Week: 5 Tips for a Better Social Media Experience

5 Tips for a Healthier Social Media Experience. Mental Health Awareness Week in the UK this year runs from Monday 15th until Sunday 21st May 2023. The theme this year is ‘Anxiety’ with more information available on the Mental Health Foundation website. As an advocate of Mental Health Awareness and as someone that works with […]

National Technology Day 2023

National Technology Day: Exploring the Power of Digital Marketing, Social Media, and Web Development

National Technology Day: Exploring the Power of Digital Marketing, Social Media, and Web Development As you’ll know, if you are a regular reader, I do like ‘awareness days of the year.’ There are lots of different awareness days throughout the year but I won’t go into them now. If you’d like to know more on […]

May the 4th: Star Wars Day. A Brief History!

May the 4th Star Wars Day A Brief History

Star Wars Day quite often takes a bit of a knock these days, maybe unfairly, as a cheesy day of the year but what are its origins? Did it come from a galaxy far far away? What is Star Wars Day? Star Wars Day is celebrated on May the 4th each year by Star Wars […]