National Technology Day 2023
National Technology Day: Exploring the Power of Digital Marketing, Social Media, and Web Development As you’ll know, if you are a regular reader, I do like ‘awareness days of the year.’ There are lots of different awareness days throughout the year but I won’t go into them now. If you’d like to know more on […]
5 Compelling Reasons To Use Images In Social Media Posts
It might seem like an obvious thing but there are still plenty of businesses that don’t use images in social media posts. Using only text doesn’t cut it in today’s visually driven world. Businesses using only text to convey a message or story are likely to get much less engagement than those that use images […]
UK Consumers Embrace Digital Age
UK Consumers Embrace Digital Age – 2024 – Update Since our original report in February 2023, UK consumers have continued to solidify their place in the digital age. The latest Ofcom Online Nation Report, published in November 2023, confirms this trend, revealing an even deeper integration of online experiences into daily life. Digital Consumption Habits […]
Top 5 Benefits of a Digital Marketing Agency
When it comes to marketing and building your business’s digital brand, it’s important to work with a reliable and credible digital marketing agency. There are many reasons why businesses of all sizes use external agencies to look after their online estate. A good marketing agency can help you reach your marketing goals and maximise your […]
The Hidden Marketing Metric
This hidden marketing metric could be a game changer in the way you advertise your business. There is a hidden marketing metric, both on and offline, which many business owners have no idea exists or if they do, just flat ignore it. Just like the elusive Higgs Boson (or God Particle) in the realms of […]
Why are Hashtags Important to your Business?
Still not using hashtags in your business’s social media strategy? Maybe it’s time to rethink! It’s amazing how many businesses still aren’t utilising this free resource, including many business accounts on Instagram! Hashtags are a major part of social media business use today and can be used to pick out responses and content for major […]
The Benefits of Instagram For Business
If you are running a business and adopting a social media strategy for advertising, you could be missing a huge market by ignoring Instagram. The popular image-sharing social network, with around 800 million active monthly users (and growing), has become one of the largest new advertising platforms, with some overwhelming benefits for businesses, in almost […]
4 Advantages of Facebook Marketing
Facebook Marketing has quickly become one of the preferred options for any modern marketing effort. While many advertisers are still sticking to using newspapers and magazines, most modern advertisers are turning to the use of social media and leveraging this advertising strategy for vast degrees of success. Here are 4 advantages of using Facebook Marketing […]
The benefits of working with a professional digital marketing agency.
Digital marketing is becoming more prevalent as social media platforms and their usage continues to rise. Social networks like Facebook, Instagram, Snapchat and YouTube and chat platforms such as Messenger and WhatsApp, are all seeing significant growth. With some now boasting over a billion active monthly users. *Note: since first writing, this post in November […]
Social Media and Mobile Chat Influence Consumer Purchases
In the rapidly evolving landscape of social media and mobile chat platforms, staying ahead of the curve is crucial for businesses aiming to engage effectively with their target audience. I’ve been looking over some of my old articles recently at how things have changed since I first wrote them. Update 17th September 2023 As we […]