5 Compelling Reasons To Use Images In Social Media Posts
It might seem like an obvious thing but there are still plenty of businesses that don’t use images in social media posts. Using only text doesn’t cut it in today’s visually driven world. Businesses using only text to convey a message or story are likely to get much less engagement than those that use images […]
UK Consumers Embrace Digital Age
UK Consumers Embrace Digital Age – 2024 – Update Since our original report in February 2023, UK consumers have continued to solidify their place in the digital age. The latest Ofcom Online Nation Report, published in November 2023, confirms this trend, revealing an even deeper integration of online experiences into daily life. Digital Consumption Habits […]
Top 5 Benefits of a Digital Marketing Agency
When it comes to marketing and building your business’s digital brand, it’s important to work with a reliable and credible digital marketing agency. There are many reasons why businesses of all sizes use external agencies to look after their online estate. A good marketing agency can help you reach your marketing goals and maximise your […]
The Hidden Marketing Metric
This hidden marketing metric could be a game changer in the way you advertise your business. There is a hidden marketing metric, both on and offline, which many business owners have no idea exists or if they do, just flat ignore it. Just like the elusive Higgs Boson (or God Particle) in the realms of […]
Why are Hashtags Important to your Business?
Still not using hashtags in your business’s social media strategy? Maybe it’s time to rethink! It’s amazing how many businesses still aren’t utilising this free resource, including many business accounts on Instagram! Hashtags are a major part of social media business use today and can be used to pick out responses and content for major […]
Facebook Personal Profile v Business Page
When you first start with a Facebook business page, it can be easy to treat it similarly to the way you would treat your personal profile. However, there are distinct differences that every business should know.
Social Media – Seriously?
It’s amazing that so many businesses still don’t take social media seriously. It must be one of the most cost-effective ways of reaching your online audience, with an array of platform choices and precisely targeted marketing options, it just makes sense. With around 80% of UK adults now owning a smartphone and around 42 million […]
The Benefits of Instagram For Business
If you are running a business and adopting a social media strategy for advertising, you could be missing a huge market by ignoring Instagram. The popular image-sharing social network, with around 800 million active monthly users (and growing), has become one of the largest new advertising platforms, with some overwhelming benefits for businesses, in almost […]
4 Advantages of Facebook Marketing
Facebook Marketing has quickly become one of the preferred options for any modern marketing effort. While many advertisers are still sticking to using newspapers and magazines, most modern advertisers are turning to the use of social media and leveraging this advertising strategy for vast degrees of success. Here are 4 advantages of using Facebook Marketing […]
Whatsapp Mishap! A Guest Blog About Social Media Policy
Defamation, bullying, and offensive language designed to discredit an organisation and its people…Maybe it’s time to introduce a social media policy? It’s all happening on the internet. Social media tribunal cases are ten a penny. Time and time again, employees fail to foresee the consequences of what they’re posting online. Once it’s up there and […]