Social Media Day: A Celebration of the Power of Connection
The 30th of June each year is Social Media Day. A global event celebrating the power of social media to connect people from all over the world. The day was founded in 2010 by Mashable, a leading digital media company, as a way to recognise social media’s impact on global communication. Since its inception, Social […]
The Importance of Mobile Marketing for Businesses
Mobile marketing should be an essential part of any business’s marketing strategy in today’s digital age. With more and more people using their smartphones and other connected devices to access the internet, businesses and organisations that don’t have a strong mobile presence are missing out on a huge potential audience. Having worked with technology for […]
5 Tips for Maximising Your Google Business Profile!
Business owners! Maximise Your Google Business Profile and Boost Your Online Presence. There is no denying the power of Google when it comes to search. As you can see from the chart below, Google currently has over a 97% share of the mobile search engine market in the United Kingdom, according to StatCounter Global Stats. […]
National Technology Day 2023
National Technology Day: Exploring the Power of Digital Marketing, Social Media, and Web Development As you’ll know, if you are a regular reader, I do like ‘awareness days of the year.’ There are lots of different awareness days throughout the year but I won’t go into them now. If you’d like to know more on […]
Customer Testimonials – Core Group Infrastructure Ltd
We are always delighted to receive customer testimonials from our clients. We are very grateful for this one from Core Group Infrastructure Ltd. This project has been a pleasure to work on with the team at Core Group Infrastructure. Customer Testimonials – Core Group Infrastructure Ltd As a growing business several years old, without a […]
5 Compelling Reasons To Use Images In Social Media Posts
It might seem like an obvious thing but there are still plenty of businesses that don’t use images in social media posts. Using only text doesn’t cut it in today’s visually driven world. Businesses using only text to convey a message or story are likely to get much less engagement than those that use images […]
UK Consumers Embrace Digital Age
UK Consumers Embrace Digital Age – 2024 – Update Since our original report in February 2023, UK consumers have continued to solidify their place in the digital age. The latest Ofcom Online Nation Report, published in November 2023, confirms this trend, revealing an even deeper integration of online experiences into daily life. Digital Consumption Habits […]
Top 5 Benefits of a Digital Marketing Agency
When it comes to marketing and building your business’s digital brand, it’s important to work with a reliable and credible digital marketing agency. There are many reasons why businesses of all sizes use external agencies to look after their online estate. A good marketing agency can help you reach your marketing goals and maximise your […]
The Hidden Marketing Metric
This hidden marketing metric could be a game changer in the way you advertise your business. There is a hidden marketing metric, both on and offline, which many business owners have no idea exists or if they do, just flat ignore it. Just like the elusive Higgs Boson (or God Particle) in the realms of […]
Why are Hashtags Important to your Business?
Still not using hashtags in your business’s social media strategy? Maybe it’s time to rethink! It’s amazing how many businesses still aren’t utilising this free resource, including many business accounts on Instagram! Hashtags are a major part of social media business use today and can be used to pick out responses and content for major […]